Binary Tree Image Into The High-end Tourism Crown Selling Sports Shoes Off - Shoes, Double Star,

HC Shoe Network on March 31 hearing by the China Chamber of Commerce

, China National Commercial Information Centre sponsored 2009 (eighteenth) of goods in China Sell Results press conference and the "FY 2009, who is pushing the backbone of China's economic growth," the prize presentation ceremony held in Beijing. At the meeting, the Chinese Chamber of Commerce, China National Commercial Information Center announced a 2009 key retailers in China's latest monitoring all kinds of goods results, in which celebrities Industrial Co., Ltd. Double Star Double Star card production and marketing of tourism Sports shoes Wing out 2009 sales volume of similar products first. This is the "Double Star Celebrity" implementation "into high-end, good image and sell the brand" strategy and their proud achievement, but also "Double Star Celebrity" in the leading position in China's footwear market, as evidenced once again.

Recent years, the Double Star Celebrity Industrial Group Co., Ltd. actively implement the "into high-end, image building, selling brand name" strategic decision to accelerate the pace of expansion, creating a consistent supply chain collaboration; also further define the brand positioning, to build domestic class Sports & Leisure Brand as a development, following the market and turn around the market, as the market changes, achieved from "product orientation" to "market oriented" qualitative leap.

Sponsored competition into the high-end Double Star Celebrity Double Star Group Co., Ltd. as a professional sports brand, long history and reputation at home and abroad for many years been concerned about and support China's sports development, including support for the Olympic Games, sponsored by Chinese mountaineers climbing beads peak; sponsored Sudirman Cup Badminton; title campaign in Qingdao CBA basketball team, etc., with the major sports events Cooperation To high-end products from the Double Star Celebrity technical level and awareness have both risen to a new level. 2009, Double Star Industrial Co., Ltd. celebrity sponsor Clipper Round the World Yacht Race, and developed a series of high-end navigation products. Double Star shoes accelerate technological upgrading, successfully developed a large number to represent the brand image of high-tech products, binary Dengfeng adhere to high-quality outdoor products, high-quality position principle, the formation, including mountain climbing, skiing, hiking, river involved, Emergency other six series products enjoy a high reputation in the professional field; Double Star Double Star Celebrity Fashion Leisure Corporation and Shanghai Jiang has developed a top fashion shoes; binary celebrity shoes head office operations to increase high-end products and professional sports product development efforts, enhanced serialization, professional, functional products and brand image, fully drive the high-end market.

Selling brand overall layout Based Double Star Group CEO Wang Hai "into high-end, selling the brand, image building" a strategic decision, Double Star Celebrity combing the existing brand architecture, multi-brand a strong attack, high low overall layout, so that "high-end market to seize , the mass market is not lost ", by market segments, to meet diverse market demand.

In the traditional management projects?? Sports field, Double Star Industrial Co., Ltd. established his famous "Double Star celebrity?? Professional sports leisure equipment, celebrity KIDS?? Children, sports and leisure, DS Dengfeng?? Outdoor sports equipment, F-MAN?? Leather shoes ; Double , DBSD?? Specifically for the supermarket "brand strategy layout; in sports and fitness equipment industries, Double Star Celebrity achieve customized according to market demand, the implementation of market-oriented operation. Doublestar shoes under the Hai president" does not lose the mass market, occupation of the mid-market, and capture the high-end market, "the guiding ideology, play a professional, popular, the advantage of diversified products, on the one hand to seize the high-end market, the brand management of the road, on the other hand, promote a county, township chain to representative of the rapid development of low market. in binary brand family, among the various sub-brands complement each other and promote each other, promote each other and jointly improve the brand structure of the binary system, in order to "price should Wumart high quality" as the core value , so that consumers willing to choose, the value is elected, with well made, a double Masters brand sneakers based products to enhance sales year after year, has won market recognition.

by: gaga

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