Birla Sun Life Insurance Wins good Corporate Citizen Award For 2009-10

Birla Sun Life Insurance wins Good Corporate Citizen Award for 2009-10

Mumbai, 25 September, 2010: Birla Sun Life Insurance Company Ltd. (BSLI) has won the prestigious Good Corporate Citizen Award for the year 2009-10 in Mumbai under the newly introduced category of Banking and Financial Institutions. Good Corporate Citizen Award, introduced by Bombay Chamber of Commerce and Industry in 1993, aims to recognise and honour conspicuous achievement by corporate in terms of service to the civic community, in addition to outstanding operational performance

BSLI has bagged this accolade by undertaking a number of key initiatives that have resulted in an all inclusive stakeholder engagement. 100% Claims Settlement Ratio and setting up of a Policy Holders Grievance Redressal Committee has given a distinct customer centric identity to BSLI amongst the peers.

While engaging into several employee welfare programs, the organisation also conducts annual staff surveys to gauge employee satisfaction and constantly revises the staff training and development modules to suit the ever changing Insurance environment.

At BSLI corporate social responsibility means managing business responsibly and sensitively, and to include social, economic and environmental factors in every decision to ensure long term business success. The company has partnered in several community programs through the well-known Terry Fox Run and Save the Children initiatives in addition to in-house energy and paper conservation drives.

Commenting on the award, Mr. Jayant Dua, Managing Director, Birla Sun Life Insurance stated We are happy to receive this award from the Bombay Chamber of Commerce and Industry. It is recognition of our constant endeavour to give back to society, consistently better our performance and add value to our customers needs.

About Birla Sun Life Insurance

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc, one of the leading international financial services organizations from Canada. With an experience of over a decade, BSLI has contributed to the growth and development of the Indian life insurance industry and currently is one of the leading life insurance companies in the country. Enjoying trust of over 2 Million customers, BSLI is known for innovations. BSLI offers a complete range of offerings comprising of protection solutions, children's future solutions, wealth with protection, health and wellness as well as retirement solutions and has an extensive distribution reach over 500 cities through its network of over 600 branches, over 1,49,000 empanelled advisors and over 600 partnerships with Corporate Agents and Banks. The AUM of Birla Sun Life Insurance is close to Rs. 17,000 crs and it has a robust capital base of over Rs. 2450 crs as on July 31, 2010. For more information, please visit www.birlasunlife.com

For any media related enquiries, please contact:

Atul Malikram

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pr@atulmalikram.in

by: PR 24x7 Network Ltd.

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