Black Friday Deals: In Focus Of Excited Shoppers
Daily deal websites coupled with social networking platforms are instrumental in
linking shoppers to sales promotions being launched by the retailers this holiday season, suggests a latest revelation by National Retail Federation (NRF).
A Black Friday survey conducted by BIGresearch for NRF noted almost a quarter of 152 million shoppers asked of how they could lay hands on special offers or what are popularly called hot deals, chose group buying and couponing websites.
Social media will play a big role in how shoppers follow company sales announcements this holiday season, predicted Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch, the Worthington-based leader in online market intelligence.
From Facebook to Twitter and even group buying sites, social retailers may be rewarded this season in terms of additional holiday sales.
Three days including Black Friday (Friday, Saturday, and Sunday) will turn out to be an auspicious shopping season if seen in the backdrop of large numbers of respondents expressing strong intentions to avail unbeatable buying opportunities this year. In 2010, only 138 million shoppers planned to involve in the shopping gala.
Couponing sites have made it easy for shoppers to grab the best deals by fussily keeping watch on email alters.
Will that make a dent to alacrity of shoppers to line up at the stores early in the morning? NRF did not anticipate any sort of calm in excitements.
Its President and CEO Matthew Shay said: We fully expect to see excited shoppers as early as midnight at stores around the country, as many holiday shoppers would rather stay up all night to take advantage of retailers Black Friday deals rather than set their alarm to wake up the next morning.
Discounts, sales promotions, and daily deals are witnessing a rise. Various surveys are also highlighting the tilts of customers towards internet to seek out bargains.
According to ComScore, change in consumer sentiments in terms of preferring online shopping augurs well for the growth of online retailers.
Consumers appear to be increasingly favoring the online benefits of convenience and lower prices, said the chairman Gian Fulgoni. This year promises to be a Merry Christmas indeed for online retailers, he expected referring to positive spending trends.
In 20 days (November 1 to 20), shoppers made a gross online shopping of $9.67 billion indicating a jump of 14 per cent as compared to $8.47 billion in the corresponding period a year ago, notes a table released by a NASDAQ-listed famous source of digital world intelligence.
This climb in figures led to a holiday season forecast that online sale of November-December will touch the mark of $37.6 billion.
Now, the ball is in play. Retailers and daily deal sites have to set the tune to capitalize on the sentiments of consumers.
Buying power of consumers is yet to be stocked up. Series of shocks from economic fronts have made them cautious in spending.
While fiscal deficits are something to be put right by fiscal managers, retailing clique can ward off the impact of weak consumer confidence over revenue through attractive bargains.
by: Tariq Saeedi
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