Black Hat Seo Techniques That Should Be Completely Avoided

Somehow, the black color has always been associated with bad things

. From black mail to black sheep of the family, the word black is used to describe various downbeat and illegal practices. Even in the world of search engine optimization, a similar trend follows and all illegal activities are collectively known as black hat SEO techniques. In the initial phases, these techniques may seem alluring and beneficial but later can cause devastating harm to your website and business. Thus, businesses should always make a distance from black hat techniques and services. But, before these services can be avoided, one should know which techniques are considered illegal by search engines.

Some of the most common black hat techniques used by agencies to drive more traffic to the website include:

Keyword Stuffing

The algorithms and search results on search engines revolve around keywords. If the keywords are not chosen or included properly in the content then a website may not rank high on search engines. But, there is a thin line between keyword optimization and keyword stuffing and you have to understand this difference. If keywords are stuffed in the content then it is considered unethical and may lead to blacklisting of your website on Google and other leading search engines.

Invisible Text

For individuals new to the world of SEO services India, the term invisible text may sound a little peculiar. We would like to tell you that there is no technique using which invisible text can be created. Rather, it is a malpractice where white text is written over white background so that users cannot see it. This text is put just to attract search engine crawlers and boost the ranking of the website.

Doorway Pages

Under this black hat technique, a fake page is created for search engine spiders. The purpose of hosting a doorway page is to get the page indexed on search engines and improve the website ranking. But, this page is again not available for users and they may never be able to see it.

Cloaking

The term cloaking is used to refer to the practice of creating two different websites one for real users and one for search engine crawlers.

In the end, we would like to make you aware of the fact that even search engine agencies use such techniques to deliver results to clients. If you really want to prevent your website from getting blacklisted on search engines, search for reputable search engine optimization India companies and appoint them to handle your website.

by: Matt Simons

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