BlackBerry still stays relevant even when other smartphones are just science fiction

BlackBerry still stays relevant even when other smartphones are just science fiction

In the days of mobile technology, there is a two horse race between Apple and Google. In such a state, Research in Motion's BlackBerry still commands so much of the smartphone market.

Five years ago, RIM stormed onto the scene with the BlackBerry, the hottest "must have" mobile device. But today, the seas have changed significantly since iPhone and Droid came to the market.

In this competitive market, BlackBerry should have found out its roots and this smartphone did it successfully to be used as a recipe to regain its thought leadership amongst mobile influencers and consumers.

What is behind the recipe? BlackBerry poured its development dollars into making the best mobile browser that supports both Flash and HTML5. App market place can't compete with this feature. Mobile web browsing is already on par with current, device-specific apps.

When iPhone, Android came to the market one by one, followed by BlackBerry, market analysts assumed that BlackBerry would be dethroned by these new coming smartphone. Gradually theses devices hit with the consumers in its own way. But BlackBerry did not jump into the same ring; therefore it geared up alongside.

In the epoch of device specific apps, the mobile web apps leapfrog the app marketplaces across all the mobile platforms. In keeping with this trend, BlackBerry started supporting mobile web apps. For example, we can talk about m.youtube.com boasts more features, higher quality video and better load times than the popular apps found on mobile devices. As RIM wanted to stay relevant in the market, its products needed to head in new directions and not just mime innovations that are already doing well on the market.

It is said that you still can win the smartphone war, if you can play it smart and it does not matter which device you are using. Despite what people say, RIM itself has created the new way of smartphone usage for its millions of loyal customers.

BlackBerry has 40% of the U.S. smartphone market and allows advertisers to use mobile web standards (not proprietary ad formats) to connect with the affluent, hip audience. By embracing open standards, if BlackBerry can win the love of advertisers who will create high-quality advertisements and not have to create one-off campaigns like the new iAds on Apple's IOS4. Then a very good luck is waiting for Rim for next few years.

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