Blackberry Reinvented

BlackBerry can thank the youth market for helping to re-invent its image over the past several years

. For a company that had mainly built its image on business users, BlackBerry is no longer a brand that just makes a great business phone. They have come to be known for much more.

Teens, pre-teens and young adults are more mobile savvy than ever before. In fact, its no longer considered taboo for kids that are in grade school to have mobile phones. According to a recent study, youth spend upwards of 15% of their disposable income on mobile phones, sometimes sacrificing other amenities in order to have such luxuries as being able to post mobile check-ins on social networking sites or upload videos and share with their friends. And one of the top brands they are embracing to facilitate these activities is BlackBerry. With price points for every audience, BlackBerry provides super affordable options for parents who want to give their kids the BlackBerry experience, while higher end models are still in demand for older audiences.

One of the technologies that has set BlackBerry apart from the crowd is its BBM (BlackBerry Messenger) service, which is just as popular with the younger generation as it is with traditional users. BBM is available on BlackBerry handsets, as well as other BlackBerry devices, such as the new BlackBerry PlayBook. Plus, BlackBerry PlayBook specs include the ability for the tablet to run multiple playbook apps at the same time, meaning more multi-tasking than ever before. Proponents of BBM like its ease of use as compared to other messenger services, and the fact that users can type an unlimited number of characters. BBM is also growing increasingly popular in Asian markets and even in 3rd world countries.

Whereas in the past, features like light up messaging notification and WiFi were considered ground-breaking, BlackBerry continues to innovate and stay ahead of the curve by pushing forward with better designed interfaces and customizable designs that make the package just as important as the contents within. Features continue to evolve as well, with yesterdays nice to have services considered todays must haves (i.e. connecting to the Internet) and more of a focus on an improved multimedia experience through crisper, clearer graphics and faster connections. In addition, the BlackBerry price in Malaysia and other growing markets is so competitive, that more users than ever before can afford BlackBerry technology.

Today, BlackBerry products are more about connection than ever before. Being connected to the office, friends, family and whats happening in the world. Whether its live sports scores sent straight to your phone, or traffic alerts that help get you home quicker, our phones are becoming a critical part of day to day life. But BlackBerry devices are not only great at connecting; they are an outlet to entertainment too.

by: Ola

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