Blogging - An Indispensable Marketing Tool
Blogging was started initially as a comment page to an existing webpage for visitor to put their opinions and comments
. As interest generates, it evolved into pages of personal views, to detail just about anything the blogger wants to say. Some bloggers has specific focus and topics of interest which generate strong followings. As it progress, online advertising catches on to tap onto its potentials, realizing bogging is an invaluable above the line marketing tool.
Blogging is free and is readily available. Free blogs being offered online might not have advance features as compared to paid blogs but is sufficient to convey your messages, thoughts and a couple of photos. Any opportunity offered for free is definitely a bonus for new start-ups especially if it can generate revenue.
Blogging is a simple process. The themes, layouts and plugging can be easily set-up with clicks of the button. The contents, the bloggers can write about their ideas, views, experiences and products reviews. Readers and followers reading the blogs will be enticed to try the products being reviewed. Readers can give comments on the comment page to voice their opinions. The feedback, be it positive or negative, will be picked up by product advertisers. The comments will be reviewed for products or services improvement.
Blogging is credible. Some paid product advertising are fake reviews and excessively exaggerated. Bloggers' product review lends credibility from their first-hand experience and readers could put comments on their blogs to share their experiences. This can trigger a following of trusted users.
Sponsored bloggers. There are product sponsors who use bloggers to write positive review of their products to entice consumers. Then there are arguments about the ethical code of such sponsored reviews of engaging blogger as part of their advertising campaign, debating about the truthfulness of the review. Nonetheless, blogging has strong influence which cannot be ignored.
Blogger as an expert opinion. As the blogger gets more involve in writing product reviews, he become more informed and will eventually become an expert in the field. Readers will look up to him to seek advice and ask for his trusted opinion. As companies and professional organizations notice the growth of the blogger's readership, they may get in touch with him to advertise on his blog or make him an affiliate, to ride on his popularity.
Blogging build the market. Unless you are one of the celebrities who blogs. It will quickly generate an immediate traffic of ardent fans. And advertisers will be quick to sponsor with free products or paid advertising to gain immediate penetration and you will receive an immediate income. But when you are an unknown, your blog is posted; it is not as if readers will easily pick up the blog links. So to build up the market of your blog, you can use the following methods to generate better result.
- Joining a blog network. Unless your blog is a very typical kind. Otherwise, there will be other blogs blogging about the same interest, industry and products. So it would be better to form a network of bloggers with the same interest and share your experience. It will benefit the readers to find one link to several other similar blogs.
- By using RSS. Having RSS feeds will quickly alert your readers of updates on your blog and entice them to visit your blog. It will help increase penetration when there is a new product launch. It will also help to retain the reader for continued readership.
- By using membership subscription. When your blog has a strong following of readership, you can entice them to subscribe to your blog with offer of exclusive information, such as they will receive first hand information or entitle to special discount with new product launch.
- By using email. Send short email messages as teaser to your blog or attach a link to your signature. Include messages that the email can be forward to their friends or anyone whom they think would be interested. This is another form of viral marketing at work.
Realizing that blogging is another source of revenue, service providers add new features continually to enhance the blog. So business users should capitalize on using Blogs to tap onto the potential of blogging to expand and reach out to infinite online users.
Blogging - An Indispensable Marketing Tool
By: Adam Bert
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