Blogging-Meaning, Importance & Guidelines

Blogs are in trend now-a-days for its long lasting benefits

. Let's have a look what a blog actually means to webmasters, its importance and guidelines.

Meaning of Blogging from SEO point of view

Blogs are reader-friendly contents created to increase the online visibility of a product or service. Blogging is a popular and very cost-effective way of online marketing and online brand promotion. Hence, it becomes necessary for the webmasters to understand the importance of writing good blogs and that too on regular basis.

How blogging helps in online marketing and brand promotion?

Let's discuss the relationship between blogs & brand promotion, and blogs & online marketing.

1. Blogs display the products and services offered by the individual or organization and create product awareness. This helps the newly launched products or services to make their identity in this competitive era.

2. Regular blog postings create regular readership which leads to brand promotion of the product or services.

3. If the blogs are interesting and readers find them trustworthy, they visit the website to know more about the product or service offered which increases online traffic and helps in increasing online business in turn.

4. Blogs created provide backlinks to the website which helps in improving SEO ranking, the most competitive and effective online marketing strategy.

Guidelines for writing blogs

while writing a blog think as if you are a person not talking to everyone but to a single person like over a cup of coffee expressing your knowledge, views, interests and ideas. Follow the following guidelines to impress your readers:

Title of the blog should convey what the blog is all about.

Matter of the blog should be relevant to the topic and to the point.

Try to convey maximum information in minimum words.

Avoid over linking so that the reader does not get distracted.

Blog postings should be regular.

Do not use the same format such as putting an image on the top or in between the content.

Use simple but correct language to express your thoughts.

Blogging-Meaning, Importance & Guidelines

By: rachana

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