Blogging and Networking at the Same Time?
Blogging and Networking at the Same Time?
As an internet marketer, we try to build a reputation by having a professional webpage which markets our sales pitch well. Social media are being increasingly used, and blogs are in fashion right now.
Blogs are web logs. They are simple to create but the most difficult part about having a successful blog is the need to update new content with more recent posts. A sales webpage remains static, the beauty of a blog is it can be updated and change in content with the times.
When I started off blogging, I used Blogger. They provide two different design tools - a basic one, where you just click on the template you like, then you start typing in your post. The advanced version required a download, but you have more capacity to create more diverse artwork. It is also more complex to use.
I participated in forums, and most internet marketers highly recommend WordPress. It integrates into a webpage easily and there is more flexibility with how you change it. It is not necessarily superior to others. Familiarity is good, but being closed to other options is not.
For new bloggers, I actually suggest that you have a look at each one, and decide which will suit your purpose better. If design is not an issue, and all you want to do is to get into posting relevant information, I find blogger faster. If you want to fine tune the blog a bit more, WordPress offers more in terms of design.
And now the 'new', underutilised social media that I want to introduce. It has actually been around for years, but does not seem to be mentioned enough. Thus, a specific discussion to their blogging capacity - MySpace.
As an internet marketer, it may be more difficult to be personal to a large customer base. But if customers know you, they trust you more. And will be more likely to convert your products into sales. This is counterintuitive but true.
MySpace is relatively personal compared to the other blog providers. You get to put more specific information on yourself. You get to connect to your friends, share photos and videos, as well as post them all on your blog. This is not easy to utilise in any business. Of course, you need to decide the right distance between you and your customers. Not too close, but not too far.
But the one feature that is present is the ability to link to other blogs. There are quite a number of blogs on several topics that they are indexed based on categories. You can browse other blogs based on how they are indexed. This is more difficult with the previous two providers.
You can add your blog to a particular blog group so the other Myspace users can identify your blog and visit. You can also browse other blogs and get ideas from similar minded people. This is the blog and network capacity that is convenient to you as an internet marketer.
So what happens now? I am not suggesting that you need to move from one provider over another. The point I want to make is there are several options. We need to decide which type of blog will suit our purpose and promote our business better. And as a consumer, we have options so choose well.
To your success.
Now Pay Close Attention --
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