Blogging is Branding

Blogging is Branding

Blogging is Branding

If you're looking at blogging, then you're looking at creating an online brand for your business. So, how do you get started?

Firstly, align your blog topics with the brand image you want to build. It should be the same brand image both offline as wel as online. A lot of people tend to tell me that they heard that coupons work best via Facebook or that they believe certain keywords will work out better for their marketplace.

These are not your primary considerations. If they meet with your marketing strategy, then they become secondary strategies. One of my clients wanted to promote one of their low priced shopping experiences which does best to serve one of the Cadillac Fairview shopping centres.

I advised her that she should build her own brand and focus on service delivery that would make her most pleased with her own business. Out of that, some contracts to help people shop appropriately for themselves would come out of it.

People often get dazed by the myriad of technologies online that they often forget the key marketing concepts. One of these key marketing concepts is that branding is an experience. And, when we get online to share information with our audience, we want to impart an experience.

That experience may say "knowledgeable consultant" or "reliable, trustworthy advisor" or "dependable and reliable" or "practical and savvy". Whatever you want your brand to speak about your company, products or services, stick to the strategy.

Avoid being lured away by the next shiny new technology. And, when the shiney new technology does come along, find out how you might be able to leverage it as part of your overall marketing strategy. Also, there's no need to throw out the old with the introduction of the new.

In 2010, social media sites would have led you to believe that email marketing was dead. During the year, many of my customers found that email marketing was still a solid foundation for communicating important programs, events, product information and much more.

Develop a marketing strategy and stick to it. That's the way to realize ROI when you use Online and Interactive Marketing to drive leads to your business.

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