Blueberry Marketing Angles

The blueberry marketing angles used today to encourage the public to purchase and consume the storied fruit are targeted and effective

. We examine a few of them below. Some may be recognizable to you, and others may be a surprise. Remember that marketers consider every possible angle they can use to put blueberries in their best light. Doing so increases public interest and thus increases sales.

Some common blueberry marketing angles are:

- Berry health benefits You likely know that berries are well-touted in the scientific health community for their cancer-prevention capabilities, fiber and vitamin content. Thanks to blueberry marketers, you are not the only one who knows about these wonderful reasons to purchase and consume high quantities of blueberries. Wellness professionals spread the word, and advertising campaigns flood the airwaves with the good news that blueberries are a healthy and convenient food. Whether they wind up in a cereal bowl, a snack bowl, muffin or pancake batter or wrapped inside an airy crepe, marketing often is the reason that a consumer ultimately purchased the little purple gems. In todays increasingly health-conscious society, blueberry marketing with a health angle is undoubtedly one of the largest factors that continue to increase market interest in the fruit. Even cosmetic firms have gotten on board, and now it is possible to find blueberries in a variety of face creams and lotions.

- Market news sources The more growers know about the blueberry market, and the more they contract with specialized groups like blueberry marketers to help put their fruit in the best public light possible, the better the chances that the blueberry market will continue to flourish. Market news sources ensure that those in the industry are well-versed in current pricing and buying trends. Sharing this knowledge can only benefit those in the industry. They share helpful data about new fertilizer enhancements and irrigation strategies. Learn about shipping options and preferred contractors. Understand the market as thoroughly as you understand how to grow quality fruit, or trust trained professionals to guide you through the process. Knowledge is power, and knowledge is what will help market blueberries now and in the future.

- Statistics Numbers dont lie at least, thats what the old adage says. Looking at statistics of consumption worldwide and in America shows trending and possible burgeoning markets. As a blueberry grower, decide whether it is in your best interest to expand into other countries or to keep your berries in America. Learn whether you can feasibly expand from smaller retailers into larger ones. A blueberry marketing professional can help you answer both of these questions and more. Looking at hard numbers will really show you if expansion opportunities are a possibility.

Blueberry marketing angles are truly a way to enhance the reputation of blueberries and to help growers decide how to best position their fruit. Take advantage of blueberry marketing strategies by partnering with a seasoned professional firm that can make your blueberries the star of the produce section. Youll be glad you did.

by: Glenn Farrier

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