Book Marketing In The Web 2.0 Age: How To Market A Book

Every author can benefit from learning how to market abook

. Self-promotion is the key to success, yet many writers have no idea how to start promoting their work.

Ensuring that your book gets read isn't just the responsibility of thepublishingcompany, it's yours, too. After all, who is better equipped to let people know why they should read a book than the person who wrote it? You are the most passionate marketer out there for that particular tome!

I'm a Writer, Not a Publicist!

Why YOU need to market your book

There's a common belief that once a writer has finished writing and editing a book, they're done with the whole thing. After all, promotion is the publishing company's job, right?

Wrong.

The responsibility for marketing that book is left squarely on your shoulders. When it comes to publishing houses, keep in mind that you are a gamble for them and they're going to spread the risk out as much as possible. That means promoting a lot of lesser knownauthorsand putting the big marketing efforts into their top name authors. If they aren't going to be promoting your book to the best of their ability, who is? That would be you.

No one is going to be more passionate than you when it comes to promotion of your work and people will want to hear what you have to say. Readers love to interact with authors and see that they are real people. They are far more likely to listen to you than to a big publishing company that says they would enjoy this book, so you need to be the one getting out there and marketing.

Learning how to market a book is not difficult when you have a step by step plan to follow and that is exactly what you get when you read How to Market Your Book.

How to Market Your Book

There are a number of ways to promote your book, which are covered in How to Market a Book.

Any author who has been struggling with how to get started with promotion will benefit from the step-by-step action plan offered by this book. You'll learn exactly what you need to promote your book:

- Website.You need a website. Not just any website, but one that effectively promotes your book and links into your online network.

- Social media.Think Twitter and Facebook are just time wasters? Think again. Twitter has over 200 million users and Facebook is being used by more than 800 million. That's a lot of people who could hear about your book if you usesocialmediacorrectly.

- Book sites.Goodreads and LibraryThing are just two of the more popular book sites out there. If you use these sites correctly, you can boost book sales drastically.

- SEO.This actually fits under website, but it is so important, it is worth listing it separately. You needsearchenginesto find you and SEO (search engine optimization) is the way to go.

It's a quite the list, isn't it? However, each of these steps is vital in ensuring marketing success.

by: Cecil Pollnow

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