Giving away promotional gifts to gain publicity of its brand and logo is the new method being used by businesses to achieve greater visibility and awareness without the cost of more expensive advertising. As competition between the corporate houses is very tough they are always looking for new ways to stay in front of the rest and get to the top in the corporate sector. As a result the concept of giving away gifts to illustrate their brand and logo to their clients or employees evolved. This kind of advertising is one of the most cost effective ways for businesses to become popular among the people. Many items are used as promotional gifts by the companies and books are no exception. Giveaways are carefully selected and books are becoming an increasingly popular choice as they are useful to all age groups in society. Generally, all the relevant information will be printed on the product i.e. the name and telephone number and the logo of the company. This way the recipients know who has distributed the giveaway. The benefit of such items should not only be enjoyed by the company but they should also ensure that they are useful for the public in their daily life. Using books as promotional gifts will achieve many benefits for the company. They should use different types of books for different sectors of the public. Depending on whom the recipient is going to be the books can be printed with the whole history of the company, telling them all about its products and services. This assists in giving people more knowledge about the company and its products and hence it will be an effective method of attracting new business and thus will result in an increase in the total sales of the company. Distributing books as promotional gifts does not cost much for the companies. With the results they get from using promotional gifts, no corporate house is thinking that the money is wasted by giving away the items freely to the public. Different promotional gifts should be used in a different way, but the aim of all the promotional gifts is the same and that is to get publicity for the company. Each business should choose their giveaways according to their revenue and it should not become a burden for the company. Thus, promotional books form a major advertising at a very low price.