Boston BMW dealership customers can find BMW on iAD

Boston BMW dealership customers can find BMW on iAD

The "i"s seem to have it. It seem we can put an "i" in front of almost anything these days, and BMW is taking advantage of the new iAD, launching the first uses-generated on to promote its new BMW X3. The iAD is a new mobile advertising network from Apple, which will go out to iPhone and iPod touch users.

Boston used BMW buyers will appreciate this new way to get news on the latest BMW models. The iAD for the new BMW focuses on BMW's build-to-order program which lets buyer create a custom version of the BMW X3.

Created by Dotglu, BMW's Interactive & CRM Agency, the X3 iAD has three segments that help customers go from being introduced to the BMW X3 to designing their own and having it delivered in just a few weeks. Check with your Boston BMW dealership for more details it's coming soon!

The "Dream It" section lets buyers see how the X3 will impact lives and how they can have one of their own. With the shake feature on the iPod or iPhone, users can browse dreams, color options and stories about other buyers. They can also submit their own dream to be shared with the community.

During the "Build It" portion, customers explore more than 70 million possible combinations for making their own unique X3. This includes everything from interior options to colors. Once their X3 is customized, they can save it to their device.

Now comes the fun part "Drive It". Users can watch the X3 through a selection of videos or look at highlights of the model by touching the hotspots' like the transmission or interior. They also can contact a dealer and talk about the model they have already built. Your Boston BMW dealership will be happy to help you make this dream car a reality.

The new BMW X3 model will be in showrooms in January and no doubt lots of iAD users will be waiting to translate their dream cars into reality. Designed by BMW Group DesignWorksUSA in California, the new X3 is being produced in Spartanburg, South Carolina.

Boston used BMW buyers may want to check out the iAD as well and try out their own unique design skills. This compact crossover has seen some changes for 2011, but largely remains the same fun, dependable vehicle that has been popular.

Prices will range from $38,500-$42,375 for base models and could reach as high as $50,000 with a load of options. The price is competitive, as is the vehicle itself, otherwise if probably wouldn't have sold so well in previous model years.

Bur more importantly, the new BMW X3 delivers the quality we expect and a fun driving experience. And who can pass up the challenge of designing your own vehicle?

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