Bradford License India Announces The First Licensee Of Pampered Girls - Dhananjai Apparels Pvt. Ltd

PRESS RELEASE

PRESS RELEASE

BRADFORD LICENSE INDIA ANNOUNCES THE FIRST LICENSEE

OF PAMPERED GIRLS - DHANANJAI APPARELS PVT. LTD

New Delhi, 3rd January, 2011: In an exciting turn of events, Pampered Girls, a leading global lifestyle and fashion brand for girls, will be launching their Kids Collection in India with Dhananjai Apparels Pvt. Ltd. The agreement has taken place under the direction of Bradford License India, a vertical of Franchise India and brand building partners for Pampered Girls.

With designs and themes specifically tailored to appeal to a wide range of girls, Pampered Girls offers extraordinary variety. The success of the brand has been proven by over 50 global licensees with presence in major retail chains worldwide and strategic alliances participating in a major worldwide marketing program under the direction of Lifestyle Licensing International and their global brand-building partners like Bradford License India. With an existing strong global portfolio, Pampered Girls has now signed up with Dhananjai Apparels Pvt. Ltd, under their valued kidswear brand Eteenz. Commenting on the association, Ms. Lona Berko, VP Licensing, Lifestyle Licensing International said, Millions of pampered girls throughout the world relate to our brands hip designs and fashion forward products. We are very excited to work with Dhananjai Apparels and offer the Indian market the top trends.

The Kolkata based Dhananjai Apparels Pvt. Ltd. has established itself as one of Indias largest manufacturers and exporters of apparels in the kidswear and woven garments segment. With a state of the art manufacturing base, they have the capacity to produce over 4 lakh garments per month, making them a dominant producer of apparels in India. With a competent team and excellent infrastructure, they are pacing further to grow their Kids Apparel retail chain, Eteenz, in various retail formats and exclusive stores. Eteenz has perceived keen interest from Large format retailers like Reliance, Trent, More, Megamart, Spencers, Vishal etc in selling their range. Eteenz has 12 Exclusive Stores and plans to open 75 more stores by the end of March 2012.

Dhananjai Apparels Pvt. Ltd. is now the exclusive Pampered Girls licensee for Kids Apparels throughout India. Keeping the brands philosophy in mind to offer exclusive designs, ultimate styles and unmatched quality at the right price, the Pampered Girls collection will be priced between INR 99 and INR 599 for kids aged from 2 to 14 years. To expand its retail footprint across India, the company is looking at Exclusive Brand Outlets, Multi Brand Outlets and Large Format Stores. Today, children have become an independent customer group. Our garments sport the high fashion character and yet are priced economically. Having secured the license for Pampered Girls through Bradford License India, we are thrilled. With their fun and trendy designs and our expertise in the market, we are sure to make this a huge success! said, Mr. Ansul Agarwal, Managing Director, Dhananjai Apparels Pvt. Ltd.

There is clearly a major demand for such brands offering vibrant and chic persona. With high brand-influenced consumerism, the opportunity is humungous in Indian licensing space. Ms. Chitra S Johri, Head of Marketing, Bradford License India stated, It is evident that today all international brands are eyeing a share in the Indian market for economies for scale. Eteenz is well placed in the fast growing kidswear market sector and Pampered Girls designs, themes and collections are specifically created to appeal to this segment. This is just the perfect match and we are delighted!

For further information, please contact: Franchise India: Madhulika D Singh I Sr Manager - PR & Corporate Communications I 09999747048 I smadhulika@franchiseindia.net

by: Ruchika Malhotra

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