Brand Awareness Facebook Vs Linkedin Vs Twitter
With the global consumer market expanding at a steady pace
, companies across the world are looking for means to increase their B2B and B2C presence. Conventional marketing strategies are no longer fool-proof and therefore, strategies such as accelerating lead generation, demonstrating thought-leadership and creating brand awareness have become indispensable for the entire business process.
There has also been the emergence of social media in recent times, which has effectively revolutionised the concept of communication. Facebook, Twitter, LinkedIn and YouTube have significantly influenced consumer patterns and behaviour. Companies looking to make it big in the consumer market have all tried to cash in on the huge untapped opportunity lying in the social media market.
Choosing the right option
Choosing the right social media platform is important for brand promotion for companies. A wrong choice of social media platform can sometimes lead to negative promotion or may result in additional expense that the company could have done away with.
Follow the money
One strategy that can work for organisations (which is also what leading business school students learn in their courses) is to Follow the money. According to a recently released study by Seeking Alpha, the average annual income of LinkedIn users is around USD 109,000, as compared to Facebooks USD 25,000 and Twitters USD 52,000.
Facebook
The aforementioned figures suggest that Facebook as a platform is generally used by people having lower income, mainly students and youths. Therefore, an organisation with youth as their target group can effectively work on making Facebook the social media platform for their CRM. The interactive nature of Facebook makes it the ideal platform for managing customer feedback. Damage control is also easier on social media than on conventional forms of advertising and public relations.
LinkedIn
LinkedIn as a social forum is used mostly to connect with B2B decision makers. Reports suggest that a a large section of LinkedIn users are company VPs, CXOs, Directors and Managers. LinkedIn users can search by these terms themselves and can find easy search value without much effort.
LinkedIn, like Facebook, allows posting feature-rich company pages for free. However, while LinkedIn encourages promoting products and services that are easily accessible and visible on the front page, Facebook prohibits companies from advertising on the top level company page. In terms of sales lead as well, LinkedIn is a better option as it allows the user to actively search keywords, names, locations, titles, industries, seniority level, company size, language and various other factors. On the other hand, Facebook requires the launch of a paid campaign to bring prospects in with the help of Likes.
Twitter
Twitter, yet another global social media forum, takes a position which is somewhere between Facebook and LinkedIn. Twitter users generally tend to be information gatherers, focusing mostly on news and stories. Figures of 2011 reveal that Twitter had an edge over Facebook in terms of its propensity to serve as the platform for breaking news. External tools like Listerious can be used with Twitter along with other embedded applications that can help a company find influential people on the basis of the issues and topics. Once the private list is created, a company can use its influencers to monitor their content quite easily.
YouTube
YouTube is an important social media platform that can be used by companies to influence its target audience. Promotional videos uploaded on YouTube can be posted in social media websites to attract prospective consumers.
by: Netscribes
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