Brand Building With Fitness Giveaways

Putting a fitness angle in your marketing is one way to get prospects to sit up and pay attention to your brand

. While fitness-themed campaigns are traditionally used by the health care companies, getting fit is a growing concern that cuts across industries. With the rising incidence of obesity and the increased risk of lifestyle diseases, more people are starting to realize the wisdom of incorporating exercise into their daily routine and choosing healthy options.

Not only are fitness giveaways a creative way of putting the spotlight on your brand, these practical items will help you build recall as they are used every day. Moreover, as these promotional items are lightweight and portable, recipients will bring them wherever they go, increasing the chances of your logo being seen.

Health clubs and gyms can use promotional items such as duffel bags, yoga mats, pedometers, and jump ropes as incentives to increase membership or to reward loyal customers.

Companies can use fitness giveaways to motivate employees to stay fit. Not only is this one way of taking care of their workforce, but keeping employees healthy will mean enhanced productivity because of good attendance.

Hotels can also use fitness-themed promotional items to add value to their services. Executives who miss their fitness routine because of constant travel would appreciate knowing that the hotels where they are billeted have a good fitness program set up.

Exercise kits do not need to be complicated. Yoga enthusiasts are sure to get a kick out of getting a simple yoga set with a mat, handbook, and hand towel. Those who prefer light exercises would appreciate a biking kit that lets them explore the city they are in with the use of a bicycle. Incorporating a city map that points out the bicycle lanes in this exercise kits are sure to encourage guests to return.

by: Remy Lebeau

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