Brand Is The Key Of Led Lighting Industry Development
2011 "collapse tide" incoming, the LED lighting industry experienced a downturn
, industry reshuffle further intensifies. From the start of 2012, under the influence of the frequent policy, the LED lighting industry again with vigor, and this is reflected in the many LED companies began to seek listing, many enterprises have pre-empted.
Optimism LED lighting industry development trend
Form a greater contrast with the LED lighting industry, the domestic macroeconomic environment, experienced three decades of sustained growth period began gradually into three to five years of austerity. Not long ago, executives of the SASAC said that Chinese central enterprises to do to enter the winter to prepare for three to five years. For the LED lighting industry which the majority of private enterprise just recovering from the downturn , on how the future, LED lighting industry is to be contrarian the development of the industry?
Shenzhen Lighting Co., Ltd. responsible person said, starting from the end of the first quarter of this year, the LED industry boom has gone up, backlight, lighting needs large numbers, order visibility restored to about two months, the operating rate of the chain upgrade, some of which leading enterprises even close to full load.
Analysis the lighting business, LED lighting industry development momentum still seems strong, addition to the small number of technology and brand which is facing a shortage of capital chain, shrinking business or even go bankrupt, industry brands still add a little power, and invested more capital and R & D personnel to strategic planning and layout.
The data show that 1 quarter of 2012, China's about 6 LED company officially announced the public offering, including two enterprises ready to go, and there are five companies involved in LED lighting.
The Ultimate way for LED lighting : build brand
Pressure by the international and domestic economic crunch, financing channels, many domestic industry investment tightening trend obvious, in terms of LED lighting industry, scale expansion and capital investment, liquidity / capital reserves and development are closely linked. From the raw material supply layer of the LED industry, as the country's strict control of rare earth resources, the increase in raw material prices of LED lighting industry, industry procurement cost of upgrading. The core of the solution to this problem is to enhance brand value, cut costs, but a few of the LED lighting business was the opposite, sub-generation of excellent, resulting in damage to the reputation of the industry. In contrast, the number of brands from which to identify opportunities, and catch the opportunity to create their own brand influence.
The person in charge of the lighting business suggested that although LED lighting industry policy bonus, but the negative impact of rising raw materials, financing channels crunch still should not be underestimated, the LED lighting industry trends around technology content enhance, personalized service the two major theme of fierce competition, the premise of the economic environment of tight the development road contrarian is not easy. Under the premise of the crunch of the economic environment, contrarian development is not easy.
POLESTAR ELECTRIC INDUSTRIES CO., LTD built in 1997 7, is a wholly foreign-owned enterprises. Covers an area of about 20000 square meters, plant area of about 13200 square meters. The main production of various Christmas lights series products and spare parts. Products directly or indirectly exported around the world. We hope you can join us and established long-term relations of cooperation with us.
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by: vera_liu
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