Brand Management: Nongfushangquan 3 "ax" to decide their fate - china Corrugation texture

Nongfushangquan not only the implementation of product differentiation

, also expressed the company's image differentiation. 2001 Nongfushangquan launched the "penny" activities in support of Beijing's Olympic bid; in 2002 launched the "Sunshine Project" to support the basis for poverty-stricken areas of physical education. Through such public service activities, the farmer was an excellent spring social, enhanced brand image Nongfushangquan achieved image differentiation. In the spring the farmer a few years of growing up, these differences of strategy and strategic position on Nongfushangquan today plays a key role. Can be said that no such differentiation Nongfushangquan not today.

Brand Management: Nongfushangquan 3 "ax" to decide their fate - china Corrugation texture

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