Brand Name Ties - The History, The Art And The Progress
For fashionable, modern men, brand name ties are something to watch for
, follow and purchase when possible. With fashion world the way it is now, patterns for brand name ties are changing on regular basis and there are simply numerous choices to choose from out in the market.
Each person wearing a tie comes with a different taste. That is why different patterns are designed. Checkered patterns are popular with elegant men as they feel the implicit feel and clear cut really project the essential gentleman.
Burberry tries to cater to this need by creating the unique series of grid neckties inspired by Scottish tartan. Polka dot patterns are among the most popular ones and the designs for them are always developing. Bvlgari creates its own style by placing small gold dots on burgundy ties and successfully give the impression of luxury and nobility.
Alexander McQueen, meanwhile, targeted a slightly different market by designing an artistic large, white polka dots to express rebellious tendency as well as the absurdity in the post modern style. Dolce & Gabanna aims for the wilder side of a grown men who seek freedom.
Necktie patterns are not dictated by the few well known brand names, of course. More and more artistic designs are coming out to the delight of enthusiastic and growing fans. Great works of art are appearing on brand name ties, like Van Gogh sunflowers. This is something people have never imagined before.
Emilio Pucci, an example of name brand ties from Italy, designs neckties with bright colorful designs. The same vibe can be felt from Dries Van Noten whose designs are very eye catching, at one time using oil painting prints for its necktie patterns.
For men who are really fashion conscious, Hermes neckties are definitely the Holy Grail. More than six millions of these treasures have been sold since its first launch in the early 50s. What makes Hermes such a highly regarded brand name ties? None other than its superior material and its timeless and yet versatile designs. The quality is such that the necktie alone can be considered an item of luxury, much like an expensive watch may be regarded.
What is also so great about Hermes is they manage to do the timeless even if they launch two new series of ties every year. Each of these series have twenty different designs in it. Every style is catalogue in an album available at the Hermes stores and you can simply browse for your choice in said album.
When it comes to best buy however, it is believed that Ermenegildo Zegna is the one. The company is really serious about the development, manufacturing and designing of neckties, the founder having started the whole process as early as 1910.
Every single tie designed and produced since then has been patented. The fabric can't be less than top quality and it has to be the silk yarns of the best quality. To know if it is the real deal, you will see the exclusive "Ermenegildo Zegna" label on the necktie's fabric.
In the words of the man himself: "The Ermenegildo Zegna ties are the work of art. Although people are crazy to imitate, they can never match them."
These days, not only does Zegna produces its own ties, they can also market necktie fabric as other brand name ties are actively looking for and using Zegna necktie fabric.
The whole process of making a tie has become so popular, it is considered routine to see Italian senior experts show it to you in exhibitions. This is actually a brilliant marketing move as the process can show how well a company deserved its reputation.
by: Hendrik Pohl
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