Brand Reputation Management by:Giovanni Gallucci

There are a thousand ways your brand's reputation can be damaged

. Through tragedy, disaster or the simple sighting of your product on the wrong person in a public venue, your brand can suffer image damage as your company suffers financially. DexterityMedia.com is committed to helping our clients manage their online reputations.

Online, things move very fast. News gets out, around and back in no time. Like the child's game of "Telephone," what is repeated by the second, third and fourth sources is often far from the original.

It's not just bad press that will hurt your brand, but bad customer experiences as well. The lesson of customer relationship management is being taught to thousands of businesses the hard way. Unresolved issues with clients and purchasers of your company's products and services need to be addressed as they occur, through procedures that foster amicable resolution. Without such procedures and channels in place, the smallest of complaints can turn into something much bigger.

One of the downsides of the Age of Information is the ability of anyone, anywhere, to publicly defame, insult or otherwise denigrate your company's products, services or brand. With a simple blog, forum thread or a [yourcompany]sucks.com website, a disgruntled client, vendor, ex-employee or anyone who feels they have a complaint can be found with a simple search of your brand's name. There are countless consumer reporting sites, many unmonitored and existing as nothing more than one-sided soapboxes. While we all enjoy freedom of speech, sometimes it makes sense to speak first, more often - and louder.

Staying ahead of your brand is imperative as an ongoing part of your online presence management campaign. Through continued search strategies and associated interactive public relations efforts, your version of your company is what will be noticed.

Let DexterityMedia.com help you maintain your good name online with proven techniques and strategies that we have employed for major companies. These include:

* Statistically Sound Online Presence Validation

* Comprehensive Brand Monitoring

* Strategic Consultation for Immediate and Long Term Response

Contact us today to get started managing your brand's online reputation.

About the author

Giovanni Gallucci

I provide strategy for new developments in social media, search, and technology for clients and function as a strategic representative to top Internet personalities and forward-thinking companies looking to break new ground in social media. I am also a founding partner of a Dallas-based online marketing firm called Dexterity Media.

http://dexteritymedia.com

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