Brand Women's Promotion: Why Not Try To Do "addition" - Men, Women - Clothing Industry

Why do so many brands are discounted? The problem is not the focus to differentiate the brand

, not really meet the real needs of customers.

"We rarely discounted, the principle is the season's products are not discounted, this has a lot of pressure and difficulties with the big atmosphere contrary. I think that the discount may be a first-aid methods. But the long run, markets will not live down, brand difficult to survive. "

"Through price competition is tantamount to suicide. Clothing The brand has in fact been the pursuit of added value, depends on the brand to gain added value, rather than relying solely on profit products. "

"Clothes do not need price war, price war should not be the best. Now than a promotional one morning, some two months ahead of time shopping promotions, but the market is already clear, the vitality of the brand is also growing, Enterprises should be in quality, design, image inputs, including services. "

Despite the interview, almost all brands are on the way to discount promotions demonstrated the attitude of resentment and away, said he, "as little as possible discount, in principle, advocate discount", but says with resignation that should stick to this principles is difficult, because the brand more passive, "were often forced to discount, no discount brands will face considerable pressure, sometimes even to go shopping, chairman of the point of criticizing floor manager."

Why many brands are discounted? The problem is not the focus to differentiate the brand, not really meet the real needs of customers. Women Enterprises are faced with large-scale reshuffle, clothing must have its own personality, caused by promotion to the desire of others to buy into a bottleneck inevitably, if a book was able to stimulate customer purchases, price will not be the first consideration. Design work for some people, causing them to resonate and training complex is the customer's brand clothing brand to survive.

In fact, the way in the promotion, the brand is learning to do more "addition."

Flexible Advertisement Tactics The publicity, the Nigerian cocoa by more conferences, this is the most conventional designer is the best way of promotion. Cocoa Nigeria will choose and fashion magazines, TV Taiwan cooperation. Cooperation will not pass rigid advertising, but through participation in some activities to promote the brand, such as the entertainment program hosts and guests to provide clothing, TV actors to provide clothing, Star Awards and other apparel available.

"These methods do not promote an immediate need to adhere to, it will subtly enhance the value of the brand." Cui Jian Ying, director of Nigerian cocoa said.

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"Side issue" in addition

"Arts of flowers" in addition it seems that some "side issue", relying on the unique brand Marketing Strategies take a successful road of art is Hui, in the majority of local enterprises still rely on advertising to promote the usual vector form, has focused on exploring a brand building will be upgraded to the way the field of culture. Art of the Hui fashion publications publishing, design concept of the establishment of the factory, and the altar of organized celebrity lifestyle, Zhao Hui Chau have a vision for the area just wide of fashion, based on the profound culture.

2005 3 months, "Art of the Hui", started a century fashion museum, this is the first by a private enterprise established in Shenzhen in the garment Textile The theme of the museum, but also China's first fashion-themed museum. Today's perspective, this is by developing creative and cultural industries to promote the traditional industries in a new business model, and art of the flowers of a culture of playing the best card, even though Later the other brands follow suit, have set up such a museum, but no art is so impressive flowers.

"For the clothing brand terms, where the core value of the brand? A few thousand or even million of designer clothes, with a material the same as the normal work clothes between good where? Core is the brand culture The difference is the added value generated different. "Zhou Sheng, general manager explained," We do a lot of looks and clothing has nothing to do things. technology, technology, equipment, and sale of hardware can be copied, except possession of energy in the clothing of the culture can not be transplanted.

by: gaga

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