Brand marketing road shoes

Brand marketing road shoes

Brand marketing road shoes

There is a common phenomenon in children's shoes Nike Air Max 2009 market: Many 7 ~ 8,11 ~ 12-year-olds, these children choose their own shoes, simply select not give up easily. This has its own consumer advocate for children, more and more large scale in the country's growing middle-class children in the family group of consumers, their hands in cash, have their own consumer advocate, brand pursuit.

It saw the market opportunity, there are some brand shoes brand began to expand, like the red dragonflies, Sinai sodium brands. However, the development of their thinking is different. Red Dragonfly mainly in the form of store development, shop counters Sinai satisfied mainly forms of development. Some brands have tried to follow the development in two ways, the results are not satisfactory.Nike Air Max 24-7 Market research shows that children's sporting goods market in China, more than 80 billion per year capacity in children with high-end brands in the sporting goods market vacancy serious, it is entering the sports market is a perfect opportunity for children. The industry believes that, in the country, children are a large group. According to statistics, in 2004, aged 6 to 11 years the number of people of all ages to reach 119 million people. From the perspective of the market analysis, the number of children's shoes, the production and consumption is much less than the ratio of the number of adults in the production of shoes, the ratio of the number and consumption. Hence, compared to white-hot competition in the market has shown a city adult shoes, children shoes, great potential market.

In summary, the Chinese children's Nike Air Max shoes will be the next flashpoint in China shoe competition, in the face of such a market has great potential but lack the main brand of Chinese children's shoes market, foreign shoe eyeing some brands have vied for our children's shoes Children's shoes market share. Children's shoes are the footwear industry, the market has potential for growth in the market, is one of the industry in a relatively special footwear industry. However, children's shoes throughout the footwear industry in a very small proportion of the industry, the brand is serious loss, build a strong brand has become China's shoes industry when the business

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