Branded Watches Price In India Targeting The High Potential Market

Branded watches price in India has been decreasing steadily over the years

. With numerous new players entering the markets and parading their products it is no wonder that nowadays it is possible to afford even some of the best products out there. The watch market in India has shown a growth rate of 8-10% in the recent times and it is estimated to grow in the range of 15% in the near future. With the premier brands making a beeline in the country it is no wonder that the interest of the buyers has been piqued quite seriously.

Targeting the young generation

The major Indian market which is being targeted is the youth of the country. People lying between the age groups of 21-30 are those who are showing the maximum possible interest in the largest brand names. And these are the people who have the propensity to own multiple watches. Maxima watches are tapping on this high potential market and are providing high quality yet affordable watches which are naturally becoming a hit.

Get what you want right at home

Adidas watches are another luxury group which are increasing their sales through proper marketing and interesting price reductions. Indians nowadays do not feel the need to scour the branded shops in Dubai to find their dream watch; it is available right inside the country. All the well-known as well as the lesser known brands can be had in the Indian markets and sometimes even at quite affordable prices too. With the competition increasing, the companies do not have any option but to manufacture watches which are not only fantastic looking, high quality but also cheaper.

The high potential of Indian luxury market

Currently the overall luxury market in India is running at a staggering US $ 445 million. A hefty percentage of it consists of branded watches. With so much demand it is no wonder that numerous foreign watch brands are being introduced in the country each and every day. The future too seems to be quite bright indeed. With the disposable incomes of the masses shooting upwards coupled with an unprecedented boost in economy, the spending capacity of the Indians have escalated like never before.

And this is what has the led to the spurt in the presence of foreign manufacturers, including the presence of myriad types of branded watches.

Affordable watches for the middle class

For an established watch brand to really make a mark on the Indian soil it is necessary to think beyond the Richie Riches of this country. It is for this reason brand such as Guess watches and others of their ilk have launched watch ranges specifically for the general Indian public. And this is a strategy which has really worked out in their benefit.

by: Pooja Lapasia

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