Branding A Company, Why?

We've surprisingly often worked with people and companies that prior to working with FIT Design

, had no idea what branding is, or what it does. Most times, there is the process by which they've crafted a product or service that is unique but overall inexplicable by even their most astute salesmen.. Sometimes, 40 years have passed and the 3rd generation of company leadership have little idea or only a vague concept as to why their brand is so important in the marketplace. That's where the importance of brand comes in. A brand manager can shed light on why and how their product or service gives clarity in their business or everyday existence.

Correlating histories and accomplishments of a company help to market the brand when we extract the brand identity. Most companies have had neither a good idea what brand strategies accomplish, nor a full comprehension of how powerful their end-results and eventual communications can be to their audiences. Until recently, the most successful brand strategists and brand managers only belonged to multi-national conglomerates; yet, with the rise in popularity of so many influencing agents of communication, the dissemination of that knowledge has led to a multitude of form factors by which brand marketing becomes a mainstream, and a must-have for companies rather than an afterthought.

Consumers tend to make judgments and ally themselves with brands that have connotations of qualities that they themselves strive to achieve and become, ideals that the company and brand perceivably espouse to be. A brand strategy becomes the overall architecture to the marketing, plan in unique ways in different aspects of the business, but all point to the essence, the soul of the brand, for the consumer and audience.

Brand Value can be a company's lifeline in rougher economic times for even the smallest or newest of companies has immense ramifications in the early success of a business. Brands guide everything from marketing, advertising, and public relations, to promotion and products. It's essential to the company's focus and direction in all facets of the business - in what it provides to its audiences and how it helps its customer goals. Execution of the branding initiatives is directly related to how well a company succeeds in its business goals and mission, as it becomes synergistic with all goals and accomplishments, the identity of the company, ultimately the success of the brand.

by: Frederick Talactac

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