Branding Picking Colors - Visual Appeal

Branding Picking Colors - Visual Appeal

Branding Picking Colors - Visual Appeal

When choosing colors to represent your podcast, it is important to select complimentary colors, that is, colors that go well together. Once you have picked the colors that you will brand your podcast with and use on your website, create a logo incorporating those selections to further brand your podcast visually.Colors often have certain emotions or connotations associated with them, for instance, the color yellow is often associated with the sun, cheerfulness, and innovation, whereas blue may be associated with the sea, tranquility, and freedom. If your company already has a official colors, you may wish to incorporate those same colors into your branding scheme for the podcast.

Creating a Logo - Your Visual ID.A logo. is the most readily available representative of your podcast. Your logo can accompany press releases, be used as a link to your site, for advertising purposes, and give potential audiences a glimpse at what you and your podcast are all about even before listening to your show.Logos are very important. When designing your logo, remember that it is often the first impression of your podcast. Bearing this in mind, your logo should be friendly to all age groups and sized appropriately, making sure that it does not take up more than the normal allotted dimensions for logos. Incorporate the colors that you chose for your podcast to further enhance and unify your visual branding.If need be, you can outsource logo design to a freelance graphic designer or firm. If you are able to design your own logo, using tools such as FireWorks and Adobe PhotoShop are good programs to achieve your branding goals. If your company already has a logo, you could further brand your image by incorporating your business logo or design a variation of your corporate logo to strengthen and reinforce your brand.

Company Branding Language - Digestive Corporate Lingo.If you are podcasting for a company, it is likely that you can enhance your pitch with marketing and product language that is already familiar to your audience. Though using corporate language is important to maintain your identity, limit the use of industry jargon. If you intend to use jargon freely, be sure to explain the terminology and provide examples of what you are expressing throughout the podcast to accommodate listeners. Remember to fully exude your company culture when recording the podcast. Your audience will enjoy knowing that your company is real, fresh, and accessible, all of which can be positively conveyed by exhibiting your 'true colors' for all to hear.If you are outsourcing your podcast voice-over recordings, be sure that the voice-over talent is fully educated with regard to your company culture and overall business mission. The talent needs to understand your objectives in order to bring your message across using your language to build the podcast brand.

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