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Branding Through Shelters And Shades

The use of promotional umbrellas is one of the simplest and fun ways to market your

business for they are practical and have a great promotional advantage. Not only do they allow great marketing and branding opportunities but they can build a great rapport between you and your client base. They come in a huge range of colours and styles, so there is most certainly going to be a style to suit every occasion, business or budget.

Rain or shine, a promotional umbrella helps build a companys reputation. It is for the enterprise that aims to give only the best.

Stylish promotional umbrellas are a fantastic and cost effective way to start your business marketing plan. The best and most effective way to attract your prospective clients is to build on the simple look of an umbrella and give it the wow factor. The priority with all promotional items is how they look and how well they attract the attention of passersby. A promotional umbrella that is modern and stylish will appeal to everyone, young and old, but will also get the usage required to serve your marketing objectives. The wow factor will guarantee huge returns on your investment.

All umbrellas serve a useful purpose, whether they are creating shade from the sun or protection from the rain. However, they are manufactured in a range of models including walking, telescopic, golfing and parasols. Walking umbrellas are often larger and therefore can shelter more than one person. Golfing umbrellas are not only useful but are prestigious items for these sports people hence you need to make sure, when choosing from this range, that you have something that has a high perceived value and a style of its own. You might even want to choose an Eco Sporting Umbrella which has a 100% recycled cover that will show not only your branding but also your commitment to environmentally friendly products. Parasols should be large and bold making them highly visible on the beach, in picnic areas and at other outside events and venues. Knowing your customer base will help you decide which model of umbrella is most suitable for your particular promotional purposes.


Promotional umbrellas are highly desirable marketing products. Many companies have used these extremely effective and useful items to advertise their brand name with great results. The low cost of these items is a further bonus to your company. Offering great coverage with minimum damage to the marketing budget, umbrellas are fantastic promotional tools.

by: Eva Fonda
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