Branding your Website should be the Focus of Web Design

Branding your Website should be the Focus of Web Design

If you're preparing to invest in a business or ecommerce web site design in Los Angeles, be prepared to discuss branding. Your website must reflect the same predictable pattern of qualities and consistent image every aspect of your offline marketing involves. A professional web design firm will successfully brand your website as well as suggest ways your site can help solidify and enhance your brand.

Branding your website address is the first thing you should consider doing when starting out with business web design in Los Angeles. This means adding and including your website address in every marketing activity you engage in. Your website address should be added to your logo, placed on all promotional materials and included in everything from return address labels to brochures.

The Los Angeles web page design firm you select to build your website should demonstrate a keen understanding of the importance of branding. Don't assume a web designer knows branding matters to your business and don't be afraid to discuss specific techniques for branding your website.

Your logo and a tagline should be included in the same position on every page of your website. If you don't have a tagline, create one. It should be a short, catchy phrase that sums up the purpose of your business.

Usually logos and taglines appear in the top left corner of web pages, and they often serve as navigation aids. Your logo can be clickable and hyperlinked to your site's homepage. Placing your logo in the same spot on every page will help reassure visitors they are still on your website as they move throughout your web pages.

Every aspect of your website should focus on presenting a consistent look and feel that reflects your brand. Colors and layout should match your business' off-line marketing items such as brochures and business cards. All of the elements of your website should work to create a consistent experience that reflects the image you want for your business.

A professional designer may suggest new colors for your business' logo, a new font or even a new logo design. Consider these suggestions carefully, as updating your logo or tagline to improve your ability to brand may be a very wise investment. If you make any necessary changes before your website is designed, you can avoid having to make changes later. You can begin consistently marketing your new and improved logo and brand starting with your new website.

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