Brief About Keyword And Keyword Density

A keyword, with reference to SEO Services, denotes the word that highlights the content of a Web site

. A keyword/phrase should, in simple words, convey the identity of a Web site. If the Web site is a commercial one, the keyword should project the product or service offered through the Web site. A keyword/phrase may also be defined as the words/phrases that an Internet surfer types in to the search tab while looking for information from Internet. Ultimately, its the keyword that leads a search engine crawler to the target Web site. Having correct and good number of keywords is imperative for the survival of Web sites, say SEO Services experts. Optimal use of keywords contributes in improving the page rank of the Web site.

Keyword Density

Keyword density refers to the number of keywords or phrases repeated in a Web page. Keyword density is expressed in percentage. To calculate keyword density, one has to divide the number of keywords present in a given Web page by the total word count of the content in the page, and then multiply by 100. For example, if a particular keyword repeats 10 times in a Web page of 1000 words, the keyword density is 1 percent. As mentioned above, keyword acts as the lead for search engines to reach a Web site. It is important to have good number of keywords and phrases in a Web site. However, according to SEO Services experts, higher keyword density may be detrimental to the Web site because major search engines like Google and Yahoo! treat them as spam.

How Much is Too Much?

Well, the question, what should be the optimal keyword density, demands a lot of attention. Many SEO Services experts argue the keyword density in a Web page should be in the range of 2-8 percent. This means, you can have 20-80 keywords in all in a Web page of 1000 words. Of this, 2 percent can be the primary keywords and the rest related words and phrases. In this way, you can optimize the Web page for better results.

Using Appropriate Keywords

Keywords play an important role in optimizing the Web site for search engines. Its especially important in the context of latent semantic indexing (LSI) adopted by Google. LSI is an advanced type of algorithm that sorts Web sites based on their themes, not keywords alone. Google search spiders identify the Web sites theme based on primary keywords as well as related keywords. For example, if the primary keyword is Egypt holidays, the related keywords can be Egypt tours, Travel Destination Egypt, and Holidays in Egypt, etc. Apart from these, the Web site should also have theme-based keywords, including, but not limited to, Tour operators in Egypt, Accommodation in Egypt, Tour packages, and the like. The idea is to convince the search engine that you are able to provide usable information to end users.

Keywords Spamming

Keyword spamming, one of the black hat SEO Services, is a method of stuffing the Web site with primary keywords for maximum visibility via search engines. These methods, though worked in the initial days of Internet, are no more considered practical, say SEO Services experts. Search engines consider keyword stuffing as spam, and penalize the Web sites for this practice. They may push the Web site down in the search index, or may cut them off from the search database permanently.

by: JohnAnthony

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