Brief Underneath

The age old debate is over..

The age old debate is over... No more boxers vs briefs - introducing Brief Underneath!

Introducing a true revolution in the underwear and loungewear market. This patented design is the result of unprecedented research and development aimed at addressing consumer's wants and needs.

Brief Underneath is a unique 2-in-1 product that combines a supportive and comfortable brief with a stylish, casual, and functional boxer or lounge pant. Finally, there is a garment that has married the form and function of two classic forms into one.

The Brief Underneath concept is the first true innovation to be released into this mature market since the fashion

infusion of the late 1990s. The design is poised to spawn an entirely new sub-segment, divert current customer spending, and, generate additional revenues in this $13 billion market segment.

This new silhouette will be positioned in both upstairs and mid tier markets available BTS 2010. The collections consists of boxers, lounge pants, & thermals totaling 48 styles which will be available in 600 department stores across the country. Wholesale prices range from $6.50-$10 and retailing between $18-$32.

Eddie Betesh President & CEO whos been a veteran in underwear market for the past 14 years realized the need to expand the underwear market to cater to the fashion conscious consumer offering them the support and styling that the ladies want to see. Clearly in a stagnant market this innovative product will make its place on the forefront in the underwear industry.

Weve realized the customer is changing and the options need to support their needs, Betesh says.

This patented design is the result of unprecedented research and development.

A unique 2-in-1 product that combines a supportive and comfortable brief with a stylish, casual, and, functional boxer or lounge pant.

Brief Underneath is the first true innovation to be released into this mature market since the fashion infusion of the late 1990s.

For more information please contact Eddie Betesh

1370 Broadway, Suite 1210, New York, NY 10018 Phone 212.268.6005

Fax 212.268.6004

Email ebetesh@briefunderneath.com

by: Eddie betesh

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