BrightStar Care Featured in the Wall Street Journal

BrightStar Care Featured in the Wall Street Journal

Today, over 7000 people are turning 65 and within 10 years, there will be over 54 million people over the age of 65. That's almost 16% of the U.S. population. In fact, the number of Americans 65 and older is expected to more than double to 89 million by 2050, according to the Census Bureau. This rate of growth is unprecedented. A recent study of adults ages 45 and older by AARP suggest that wanting to remain in one's home and one's community as one ages continue to be paramount. Combining this demographic force and the desire to stay at home as one ages - makes a very compelling business case.

WSJ is calling it a "A Golden Opportunity for Senior-Care Franchisees"

According to Wall Street Journal

"It looks at a difficult decision that adult children facewhether elderly parents are able to live on their ownand finds that about 70% of people over 65 are expected to need some long-term care services at some point in their lives. These include help with dressing or bathing, in-home services from an aide or nurse, or care in an assisted-living facility. The article also reports that while the average time seniors need help is three years, 20% are expected to need long-term care services."

"Personal-services franchises, a category that includes senior-care chains, are projected to see revenues increase 6.5% in 2011, according to on an analysis produced by consulting firm PricewaterhouseCoopers on behalf of the International Franchise Association, a trade group in Washington. One example of a fast-growing home health-care franchise is BrightStar Care, which boasts 95 franchisees nationwide."

More info at http://blogs.wsj.com/in-charge/2011/02/24/a-golden-opportunity/

The need for home healthcare is growing rapidly right along with the senior population. For seniors home care means comfort, independence, freedom, security, dignity, peace of mind and more. An increasing number of families are confronted with the challenge of finding a quality care solution each and every day. With a homecare franchise, you will help seniors meet their needs and remain where they are most comfortable.

BrightStar is the first senior home care franchising company to specialize in medical, non-medical homecare and medical staffing. BrightStar serves a full range of demographics children, adults and the fastest growing population segment seniors.

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