Brochure Printing Quality Versus Quantity

I am always asked by many people, if quality or quantity is better in printing brochures for marketing

. The answer to this question is not as clear as most people might think it, but you can make sense out of once you know a couple of things. If you are asking this same question about your brochure printing, then this guide should give you all the necessary facts for you to decide on what is best for you. We are going to iron out for you the best and the worst sides of printing quality brochures and brochure printing in quantity. Let us start with what quality brings to the table.

What quality brings to the table - Quality brochure printing of course gives the best impact on readers. With impressive printing paper and full color glossy inks, a great quality brochure can easily capture readers eyes and keep them there for a very long time. High quality color brochures are the ones you print if you really want to make that impression. This is especially important for public relation brochures where you want to give the best impression on the readers. So if you want real reader impact, high quality brochures are your best bet.

What quantity does for you - Now, when it comes to printing in quantity, what you basically get is wide market reach. This is of course only logical. The more color brochures in deployment you have, the more people you actually reach. You can reach more people in different places, and you can even deploy several times to make sure that your market reads the message that you want from your color brochures. If your target market is pretty numerous, or you are trying to promote in a big city or a big community, printing in quantity in terms of color brochures is crucial to get your message across.

As an example, awareness campaigns are better off printing in quantity because they want the most number of people to get its message. So if market reach is the prime objective for you in printing brochures, quantity printing is your best option.

Drawbacks of quality brochures - Next, let us move on to the drawbacks of these factors. For quality brochure printing, the main drawback is price. Those special paper materials, special inks and high quality printing will not be cheap. Sometimes, with all those special options, the printing price can in fact double. So you have to have a sizable budget for brochure printing if you want to print in quality.

Disadvantages of focusing on quantity - When we get to printing en masse, the only disadvantage is the appearance of your color brochures. With mass brochure printing, you will probably need to cut down on some quality choices. Your color brochures might look cheaper than most and they will not be as effective with readers. They will have a less than ideal impact, and if you did not design your brochures well enough, people might even ignore it altogether.

So what is the best option? Well typically you would want a balance on these two factors for brochure printing. You might want to ease off on the numbers of brochure printing at around 10%. That extra savings in numbers should then be reinvested in quality choices for brochure materials. With this you can have a good balance, giving you some quality to your brochures; while at the same time have a sizable number for deployment.

As long as your balanced, your color brochures should have impact and the deployment numbers to really get all of your market. Hopefully, you can do this in your own brochure printing.

by: Janice Jenkins

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