Build Contacts and Build Sales
Build Contacts and Build Sales
Build Contacts and Build Sales
Offer Something for Free
You can offer a discount or free shipping for customers who fill out a contact form. This form should be on each page of website so that it is easy to find and hard to miss. You can also offer visitors a deal, such as buy one item get one half off up to a certain dollar amount in exchange for their contact information.
Offer a free weekly or monthly newsletter. In this you can let them know about any sales, specials, new inventory or news items they might be interested in. Always include a free link to your website in your newsletters and give people permission to forward them to their friends. You can also offer a discount or special deal for anyone who forwards your newsletter to their friends and then they come to your website and register.
Registration
Have visitors register to your free website before they can create a shopping cart. By doing this you capture their contact information even if they decide not to complete their transaction. Some visitors will create a shopping cart, go to the trouble of adding items and then change their mind at the last minute. If you have your visitors register with you before they create a shopping cart you can still capture this type of browser shopper's information. You might want to consider offering a small discount, say 10 percent, for first time users. This entices them to register and complete their transaction.
Facebook and Twitter the Great Social Networks
A page on Facebook and a Twitter account for your business is a great way to build your contacts. To encourage people to come to your site to register and give you their contact information you could run a contest and offer a discount or gift card for the winner of a drawing. You can also offer a discount or gift card for the person who refers the most people to your site. To do this you will have to add a field in the registration form for referrals, but this is easy to do and enables you to track who is referring the most visitors and customers.
It is not hard to get followers on Facebook and Twitter. Simple add people on Facebook and start following people on Twitter. It is a common practice on Twitter to follow those who follow you even if you do not know them. You can search for other business owners and create a network of contacts. If you have built a fan page on Facebook you can spread the word about your page through a Facebook ad. Facebook ads are available for almost all budgets and you can either set a monthly cap on your budget or advertising. These ads get your business name and a short description to the people you want to target. These people in turn will help you to add more people when it shows up in their status stream that they had "liked" your page and click on the link to investigate what their friends are looking at.
Do Some Legwork
Have your website address on all of your correspondence including your email signature, stationery, business cards and all newsletters or sales flyers you send out through email or snail mail. Hand out your cards to everyone you talk to and ask them to sign up for your newsletter. Sometimes some good old fashioned legwork can help you to expand your contacts.
A Word about Privacy
If you are going to collect contact information you need a Privacy Statement on your free website. This gives people the security of knowing that you are not going to sell their email addresses or contact information to any third party entities. This should be spelled out plainly on a separate page or pop up window from a link on the contact form. This way they can read it if they choose before they give you their information.
Remember that many of the retail principles that make physical stores successful also work for virtual stores on the internet. Once you make your own website you can attract customers and collect their contact information. This will enable you to stay in touch with them and keep you on their minds through Facebook, Twitter, email campaigns and newsletters. This will translate into more visitors and more sales on your website.
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