Build Relationships And Build Your Brand With Company Holiday Cards

It's about that time

It's about that time. Summer is over, and the craft store shelves are filled with holiday trimmings. Although it seems early, now is the time to think about how you will be recognizing your employees and customers this holiday season. There's no time like the holidays to pay closer attention to the relationships that make your business what it is. Sending custom holiday cards is a perfect way to show gratitude to your employees and thank your loyal clients that have made your company a success.

As you decide what type of holiday card to send, keep in mind that the card you choose will create an instant connection to your brand-good, bad or ugly. You must select a card that shows your logo in a positive light giving the recipients that good feeling about bringing their business to you. Choosing a high quality card shows that you are confident in the future of your business and don't feel the need to skimp. Should you go with a cheaply made card, you may send a message that your business is not doing well and may cause them to question their relationship with you. There are a multitude of possibilities in choosing the card and finding one within your budget yet elegant enough to send the right message should be no problem.

Developing and preserving relationships with employees and customers is the key to successful business. When the holidays come around, it's time to recognize these relationships and let those connected to you know their importance. Your employees spend a large part of their waking hours making your company run and they should be at the top of your holiday card list. Of course your clients are the next group that should be sent company cards. Customers are much more likely to remain loyal to your business if they know that you are investing in a relationship with them. Your greeting puts your name in front of them in an extremely positive way building their confidence in your services. Some others you should consider sending cards to are past and potential future customers. Those that have been customers in the past or who have not yet become customers might appreciate being noticed by you. Sending them a holiday card might be the gesture that pushes them to become a client again, or for the first time.

When selecting the type of card you will send, it is important to know your audience. Many companies these days choose to stick with a generic holiday greeting rather than name a specific holiday such as Christmas or Hanukkah. You don't want to offend employees or clients, so selecting a greeting such as "Happy Holidays" or "Season's Greetings" may be a safe route. If you know your audience would not be offended with a "Merry Christmas," then by all means, show them that this is how you celebrate the holidays. The goal is to show you care, spread a little holiday cheer, and build your business all at the same time. And of course, don't forget the handwritten signature. It's the final touch that shows that you are a first class business.

by: Jed Totus

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