Build Sales As An Exhibitor At A Marketing Expo

It is easy to recover the booth rental and supply overhead with just a few good sales or networking connections

. Schedule someone to be present at a sales or demonstration booth from the time the expo opens until it closes each day in order to take full advantage of any sales opportunities.

Eye-Catching Displays

Marketing conferences are filled with booths that are advertising for different companies. Each booth wants to attract people to browse their products or services first. There are many ways to decorate a booth so that it will stand out from the rest. The basic structure of a booth display should be professional and polished. Cloth table coverings and large banners make a company look well-established and legitimate. Over-sized photos, especially photos that feature people and faces, can make a booth feel more inviting. If the company's product or service lends itself to video or computer displays, people may want to visit the booth to see the programming more clearly. Interactive displays are a very powerful way to give visitors a chance to manipulate a computer screen or fill out a form while visiting the booth.

Giveaways Draw Attention

Everyone likes to win something. A local marketing expo is no exception. Any business can generate interest and create more traffic by giving away something interesting in a drawing or lottery. A wonderful way to gain customer information and create interest in the booth is to allow people to enter a drawing by providing an e-mail address. Everyone will want to know who wins in the end, and the result will be a ready-made mailing list to contact after the expo ends.

Take Advantage of Focused Networking Opportunities

Expos gather hundreds of people who are interested in similar products and services. Everyone who visits a table or booth is there because they want to know more about what is being sold or offered. The contacts that can be made with colleagues and customers during a large expo can be priceless to ongoing business efforts. It is also possible that a product will be seen by large distributors who may be interested in providing opportunities for a small business to reach a wider audience. Make sure to distribute plenty of cards or papers with the company's complete contact information so that the company can be reached by interested customers after the expo has ended.

by: Christine Harrell

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