Build Website Traffic With These 3 Offline Marketing Tips

If you have been trying to build your online business entirely online

, you may need to step back and consider the possibility of offline marketing. That is what many of the most successful online businesses do and there is no reason why you should not follow suit.

Nationwide television ads may be beyond your business budget, but you can still tap into a rich source of offline publicity on a much lower budget. Here are a few offline marketing tips to help you spread the word about your online business.

1. Focus on Promoting Your URL and Your Logo

When it comes to promoting your website offline, it is important to focus solely on your URL and your logo. These two details are the most important things that anyone could possibly know about your website. Your URL gives them a way to find you and you logo creates a sense of brand recognition.

Make sure that anything you give away has your logo and URL on it. We are talking about business cards, gift certificates, mouse pads, golf tees, t-shirts, caps, decks of cards and whatever else you can think of to give away. Be sure to include it on your letterheads and envelopes. The aim of every offline marketing tip is to find a way to raise awareness of your URL and logo.

2. Local Awareness

Apart from giving away products, one of the best ways to get the word out about your website is to get involved with the local community. There are many ways that you can do this, and the most it will cost you is some of your time. Think about approaching your local Chamber of Commerce, or schools and colleges in your area to give a talk about your area of expertise. Getting actively involved in charities and participating in fund raising events could be another possibility. All of these techniques can quickly generate word-of-mouth buzz and increase traffic to your website.

3.Regional/National Awareness

One of the best ways to get your website known on a larger scale is to attend conferences and trade shows that are related to your industry. These conference are not only networking opportunities, they also give you a way to showcase everything that your website offers. If you do not want to travel yourself, many businesses will hire local individuals to host their booth for them for the weekend. Even though you will not be able to network directly with other participants, at least you will be getting your website address and logo in front of a new audience.

These are just 3 offline marketing tips that can be used to increase your website traffic. Many webmasters still do not put any effort into offline marketing, which leaves a huge gap that you can take advantage of. You will quickly get ahead of the online competition if you implement these offline marketing tips.

by: David Hurley

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