If you own a website or a business the most effective way of communicating with your customers or potential ones is by creating a mailing list
. However there are some steps to follow especially due to the new spam laws. So the first thing you need to do is to create a privacy policy. You can find some generators for free over the Internet. By doing this you will attract the confidence of the potential customers.
Second of all, post visible links on your website in order to collect your customer's data. These data are pretty easy to collect. You can also find some free mailing list managers who will be building a mailing list for you. But do not trust any free system. First of all check out the profile of the company that will handle your list and see if it has a good reputation. You wouldn't want your contacts to be stolen away from you.
Another way of creating a mailing list is to install a software on your website that will handle the work automatically. These softwares are very efficient and user friendly. Whatever you choose, make sure you choose quality services. Make sure you won't loose your data.
If you choose to do this by yourself, through your email program, make sure to back up your data as frequent as you can. And avoid as much as possible spamming! You won't get any clients if you force them to appear on lists they do not desire to be on. An efficient creating a mailing list system is to build a pop-up on your website that will encourage people to sign in. This way you'll get an increase of customer base in no time.
After building a mailing list, make sure you keep the interest of your potential clients. This can be done through newsletters that will keep them up to date. However do not send more newsletters than necessary as you might also lose clients. People do not like to be assaulted with tens of emails. They will not even open them if they see more than one per day in their inboxes.