Building A Search Engine Friendly Website - Just Who Should You Build Your Website For Anyway?

Search engines are something of an enigma

Search engines are something of an enigma. You type in a keyword or two, click search and up pop some results. A quick scan of the top 10 leaves you shaking your head, wondering if you and Google are speaking the same language, as you find that your innocent search for fairy wings brought in results ranging from how to make wings to a story about some Goth chick, who likes to wear black leather wings when she goes to the grocery store. Searching through the results to find just what you are looking for can give a person a headache! The truth is, a lot of those people may not have even wanted their page to be found when you searched for fairy wings but it wasn't up to them. It was up to the search engine. Likewise, there were probably people that did want to come up who didn't. This is why so many businesses are focused on building a search engine friendly website. They want you to wind up at their site when you search for their products and this is the only way to make it happen!

Building a search engine friendly website has almost nothing to do with how your site will look. Color schemes, resolutions and logos mean absolutely nothing to a search engine. Search engines are all about relevancy. When you enter a search term, the search engine will scour the internet for sites that are relevant to what you are searching for. They will look for sites that have a name that matches the keyword somehow. They will look for content that contains the keywords and they will look for how many times a site is linked to for that keyword. The engine then takes all of that information and weighs it somehow, ending with the list of results that it delivers to your screen. The rub is, nobody is 100% sure what will count the most and which things will help move their site to the top of the list most quickly.

If you are building a website, that you want people to find then you will need to take a couple of steps to give yourself the best chance at being found. The name of your site is a really important first step. If your name is Michael, and your site is going to be about widgets, then you will do better to name your site "www.widgets.com" than you would be to name it "www.michaelssite.com". Unless of course you want to play host to a horde of visitors that were looking for Michael, in which case, go for it.

Building a search engine friendly website means building your site to be very clearly about whatever it is about. Michael's widget site should have content that talks about widgets. It should talk about what sizes widgets come in, what the most popular widgets are and what kind of wine you should serve with widgets at a dinner party. The goal is to make sure that the words that you think people who are looking for a site like yours are featured prominently on your site, without just repeating the same word again and again and again.

You may think that you are building your website to be attractive and fun for your visitors, but if you want to have visitors in the first place, it is actually more important that you focus on building a search engine friendly website. Once you have that, the rest is all icing.

Are you ready to get started? Now is the best time to take action and get started today!

by: Troy Truman

POST COMMENT

Facebook Halts Social Network Suicide Websites Web Development Companies in India Create your own custom wedding website Steps Towards Building A Website That Sells Are There Any Tricks You Will Need To Make Money From Home On The Internet? Europe Cougar Dating Websites Hook Up With a Hot Cougar in the Eu Website is the best advertisement Utilize different types of professional website designs Build better web applications using Packt’s new Tomcat book Web Development India: No Compromise on Quality Cosmetic Greenbelt Dentist, Greenway Dental Group, Launches New Appointment Setting Feature Via Newly Launched Website Best on the Web: How to Locate, Research & Fund Your Next Real Estate Deal! Why Forums Are Still The Leading Website Technology?