Building Brand Loyalty Through Social Media Management

Almost everyone hears about famous men and women "Twittering" about their day-to-day

activities or most recent meaningless opinions, but what most people don't understand is that social media is also a fantastic way to generate some buzz about a new or on-going business. Considering that 89% of online users participate in social media, it can make sense to incorporate social media content if you are planning to use the Internet as a means to generate demand for your products or services. Due to the fact most social media sites don't charge you for their memberships it is a very cost effective way to run a public relations campaign or get the word out about new offerings. On top of that, social media sites can be utilized to generate inbound links to your organization's main website.

The best way to utilize social media sites in your online marketing campaign is to find the less heard of ones that are focused on specific niches. Sure, it doesn't hurt to sign up with Facebook because of the sheer volume of members, but your membership profile will gain attention much quicker if the social media site is focused on the niche you participate in or the demographic you are targeting. For instance, if your business is involved in technology or legal matters then finding related social media sites is not very challenging, and the other members will be much more attuned to what you have to say.

Another thing to consider when utilizing social media as part of your online marketing strategy is joining forums. Since forums are like mini social media sites focusing on more specific issues, it will be much easier to find a venue for your voice, especially if your business is focused on a very specific application within a broader industry. The important thing to remember with forums, and any other online community, is to start your engagement with an introduction. If you go straight for promoting whatever it is you are trying to sell, then odds are you'll just end up alienating the other members of the forum. So start slowly and be patient with your posts before doing any form of promotion.

Blogs postings are another way to utilize social media to your advantage when trying to drive traffic to your website. Much like forums, blogs exist for just about every subject known to man, and they are often overlooked when it comes to social networking. Your strategy for posting to blogs has to demonstrate patience and perseverance. Show real interest in what the author has to say, and demonstrate some real thought to your post. Don't just spam their site with something like "love what you say" or your comments will get rejected. If you have developed a proper relationship with the author by first introducing yourself, and then you provide thoughtful feedback with your posts, the odds are much greater that your blog comments will get approved. This can be a great way of link building.

Monitoring social media is also critical to the success of your online marketing strategy. Many consumers turn to social media for product reviews and what they hear influences their purchase decision. Consider these statistics from a recent study by Opinion Research Corporation: *61% read online reviews and consumer review sites before making a purchase *70% researched online for information regarding brands and services *83% indicated that online reviews influenced their purchasing decision So monitoring your online reputation is essential to maintaining customer loyalty and the growth of your business. If you're not monitoring what people are saying about you online, then you could be losing business because of it.

Comprehensive online marketing campaigns should include social media management, and to do this it is vital to find someone that is well versed in proper online etiquette. Whoever that is, they need to utilize a methodical approach to engaging the appropriate forums, blogs, and social media sites. A proven strategy of introduction first and selling later ensures that social media management is a vital part of your online marketing strategy. Furthermore, monitoring what people are saying about you online will ensure that your brand loyalty and business success continues to grow through social media management.

by: Sean Edward O'Seonaussey.

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