So what is it about logos that attracts so much attention
? Well, they are graphics designed specifically to attract attention. The visual element of the logo and the placement of it on the packaging, in the ads and on the rooftops is clearly designed to get maximum viewing time from the eyeballs that are seeking constant bright and shiny objects. This is the basic principle of advertising; which probably explains why most advertising companies make a big fuss when it comes to branding and logos.