Building Communities In Social Media Is A Full-time Job

No one has ever experienced overnight success in social media marketing

. Even those who experienced tremendous success marketing their products through Twitter or the other social media have had to put in a lot of effort into building communities around their brands and boosting their online profiles.

If you want to experience significant and lasting success in social media marketing, you must consider social media marketing as a full-time endeavor. While it may seem a waste to pay someone to "socialize" online, the benefits to your company could be way beyond the time and money invested on the various social media. Considering that most social networks are free, the money you will spend on the person who will manage your social media accounts is the only money you will spend on this endeavor.

There are many CEOs who now manage their own Twitter and other social media accounts but not all CEOs have time to spare for such activities. If you are up to your neck in paper work and other tasks that need to be completed in the office, your best option is to hire a virtual assistant to manage your social media accounts. You can hire the VA to work on your social accounts several hours per week so that all your sites are updated and provide value to your followers. The only way you can gain a loyal following on these sites is if you continue to work on your sites even after you have already achieved thousands of followers.

When you hire a virtual assistant to research and create valuable content for your social sites then you can be sure that all your sites are updated regularly. Keeping your social media sites updated really help in ensuring that your brand stays on the top of consumers' minds. By constantly sending marketing messages to the public, you may not influence a consumer to head out the door to buy your product this very instant but you can still leave a reminder in the consumer's mind so that when the person does go out to make the purchase that the consumer ends up buying your brand.

What's good about hiring a virtual assistant for the job is that you don't have to spend your own time on social media. If you have so many tasks on your plate then at least you know someone is taking care of the other tasks in your business. Another good thing about hiring a virtual assistant is that you only need to pay the assistant for the number of hours you need the VA to work on your social media accounts. So if you need someone to update your blog, Twitter and other accounts for 20 hours each week, you only need to pay the VA for those 20 hours.

by: Lawrence Perry

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