Building Effective Email Address Lists
Building Effective Email Address Lists
Building Effective Email Address Lists
Every marketing mix needs to include email marketing campaigns. According to research conducted by the Direct Marketing Association, "email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08."
Email Marketing Works: The global market thrives on email. Many people confess getting up in the early morning hours, just to check their mail. The inbox has become the central point of communication throughout the world. More and more businesses are incorporating email campaigns into their marketing mix, with very successful results. E-campaigns benefit almost every market and industry as they:
Direct traffic to a specified landing page
Create targeted lists
Help build loyalty and trust
Channel diverse sales
Build and increase website traffic
Automate delivery dates and timely responses
Maintain consistent communication with your clients and prospects
Expand your ROI
Email promotions and informative email newsletters are a power multifaceted tool producing immediate actions and responses. They can be used to direct recipients to off-line stores, creating interest in your catalogs, events, sales and promotions. They strengthen brands, and cement client loyalty.
Why Build and Maintain Email Marketing Lists?
You need a willing audience
One email goes out to thousands of recipients
Your message travels globally at any time to any place
Totally cost-effect over traditional mail
You can track the life and actions of each live response
How do you build valuable address lists?
1. Have sign up forms on your website capture visitor information
2. Offer incentives for their email addresses:
A free PDF report on your industry
Discounts
Free Consulations
3. Networking Events and Trade Shows: Networking events and trade shows are happening everywhere. Local organizations are constantly giving dinners, lunches, award presentations and always need speakers and booth exhibitors. Join and frequent the events that can benefit you. Get on their email lists. Nothing takes the place of a personal meeting and introduction. Have your business cards ready to exchange. Create a live opt-in list on the spot.
4. Webinars: Sending out an announcement about a free introductory webinars on your product, service or market niche, is a great way of attracting new clients and obtain information. This gives you the opportunity to put a face behind the brand. Once completed, you can easily upload your presentation on YouTube, using your email and website as signatures.
5. Blogging: People are blogging 24/7. Search for blogs in your market. See what relevant information you can respond with. Engage people in your conversations. Leave your website or email as your signature file.
6. Collect valuable demographics: Create opt-in forms that ask for specific information that can be advantageous in your next campaign such as: age, gender, personal interests, location and profession.
7. Guarantee their privacy: Everyone hates spam. Spammers seem to be lurking everyone, behind legitimate sites and demo trials. Assure your audience that you will never share their information or sell it to anyone.
Respect your clients and prospects: It's not all about you. Email marketing campaigns should never be pushy or represent an invasion of privacy. E-campaigns are sent to real people, with busy lives. Do not be guilty of overwhelming people with too many emails. You may end up in the trash, or labeled as a spammer.
Anything worthwhile takes time. Building trust with clients and prospects does not happen overnight. People recognize and respect those companies who show integrity, consistency, and relevance in a proven test of time. Build your lists giving your audience real value. Stand by your promises; keep it simple, clear, and interesting.
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