Building Good Incoming Links To Your Website
The web is filled with advertising opportunities thanks to the different websites
that allow links to be posted under certain rules or for a certain fee. The free areas should be your targets early on with your SEO efforts because it will help you get a better understanding of the concept without putting your money at risk. In fact, you should probably avoid all paid for links, outside the realms of standard advertising placements, as these are now frowned upon by the search engines.
Remember, it takes some time for search engine optimization to yield noticeable effects regarding traffic generation. Before you can get to that, you can boost your website popularity by raising your incoming links in a simple and above board way. Here are some free areas where you can immediately get started.
Classified Ad Listings
Classified ad listings can be done first because there are lots of classified ad directories with some that may have local sections - this makes sense if you want to increase your site awareness locally too. It is also easier to rack up on links quickly since the advertisements often compose of a short header and a slightly longer description. This gives you the chance to insert the most important keyword phrases to make your ads optimized for the search engines.
Social Bookmarking Sites
Posting in social bookmarking sites is just as easy as posting in classified ad listings. However, the SEO potential is much greater as these websites are growing quickly in content and are part of the whole web 2.0 movement. This means more people are expected to utilize these services to keep track of their bookmarks and discover new sites online. The goal for you is to make your website discoverable too by applying your search engine optimization knowledge on tags and descriptions.
Blogs
More people are getting into blogging because they do not need any website design or coding experience to maintain it. Adding content is very simple and has its benefits when you write keyword optimized articles. You can also increase incoming links by finding other blogs that have content similar to yours. Find a good entry and give your thoughts by posting a comment. Add your link at the end as a reference and that should serve as a permanent incoming link as long as the blog stays online. The author may delete the comment as spam so try to make your comment as attractive as possible so he or she will keep your entry - if you add some value, then your link should stay there.
Forum Communities
Forum communities are a great source of getting high quality incoming links as long as you join the right community that is filled with members that are likely to show interest in clicking your link. This path requires more effort compared to other methods because you need to blend in with the community to earn their respect. Introduce yourself in the forum and participate in any popular topics. As long as their forum allows live links, you can then add one to your signature and continue onward with posting so your link follows you wherever you post. If they also allow you to add an anchor text link then so much the better.
Article Directories
Writing articles requires even more effort because you need to make the content unique. If you have experience in blogging, you should have no trouble in getting incoming links here. The key is to post multiple unique articles in different article directories to widen your coverage. The SEO magic really kicks in if you show equal effort to all these areas.
by: Andrew Long
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