Building Links And Increasing Visibility With Local Search Tool

A local search tool by and search engine optimization company can give a business

a snapshot of what areas they are doing well and what they need help with in regard to internet presence. An overall score is usually given grading a business's online visibility and reputation. The score is based on factors that are important to ranking and search engine results based on research and experience.

Local search engine listings are combedto gauge how well your business is optimized in Google Places, Yahoo Local and Bing Local as well as other criteria that helps listings rank well. Factors like reviews, social media profiles, videos and others help a business rank higher and this is rolled into your overall score.

Search engines trust the legitimacy of a business the more citations the engine can find of the business. This 'trust' often results in greater visibility through higher rankings in the search engine results page and also within local directories like Yelp, Merchant Circle, Super Pages, and Judy's Book to name a few. Local search tools also check the most common national directories to see if your business is present and help you understand your visibility on popular local directories. Listing your business on these directories and optimizing the listing with photos, business and related information enhances your overall visibility and increases your score.

Another important aspect of a local search tool is checking for competitors citations. By checking the citations of your competitors you are able to dig deep into the landscape of other niche directories such as industry specific directories and also geo-specific directories. Local search tools will often show you a graph of your competitions listings and were to improve your presence to compete with other businesses in your industry.

Social media profiles are also important to local search tools and results from sites like Facebook, Twitter, Foursquare and LinkedIn should be built and include your NAP (Name, address, and Phone Number). Search engines index engagement with customers through social media and rankings increase because of fresh content.

Local search tools also take into account the top 5 keywords in Google, Yahoo, and Bing related to your business and industry. Your keyword rankings are listed in the report and you are able to see how to improve your content with these keywords to improve your overall local search tool grade and your search engine results page rank.

Whether it is through advanced SEO tactics, increased social media awareness, or saturating the internet directory listings with your information, putting your business at the top of the search engine rankings is top priority. The best way to gauge your online presence is to use a local search tool. For additional information regarding online optimization ofyour business, call us at 214-310-1356 or contact us online.

by: Bernadette P Coleman

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