Building Links To Optimize Search Engine Reputation

After many years of constant uncontaminated business performances

, a single pessimistic event can blemish your brand image in the eye of mass for a long time. Simple things like a negative product analysis in a blog can be damaging to your brand name, particularly when business rivals are standing close by to grab the customers. One way to beat that danger is to maintain a through reputation management policy, which can initiate with search engine optimization services , (SEO) or even through Link Popularity Services .

First of all, to recognize how negative press can get to the top of the search engines results pages (SERPs), let's take a voyage down to recall lane and return to the old urban myth of Pop Rocks and Coke. Amidst all the enthusiasm about the admired fizzy candy, in the late 1970s stories started to stretch around school playgrounds that, when it mixed with soda, Pop Rocks could cause a mini-blast in your tummy. Teachers eavesdropped on and passed on to mothers. The concerned mothers then raised the news to the media, and soon General Foods, the creators of Pop Rocks, had a reputation trouble on their hands.

This telephone game of tittle-tattle is simulated online via link-building. First, someone makes public negative remarks about your company. As others read the remarks, more and more people start indulging into it and linking to it in blogs and discussion groups. Friends forward to friends, who forward to friends and so on and so forth. Next thing you know, the bad squash is at the top of the search rankings.

Now what General Foods could do, they took action to the Pop Rocks fiasco with full-page print ads, letters to school principals around the country, and even sent the Pop Rocks creator door to door to attest to its security. But what could they have done had they survived in the today's digital world?

The second most important thing one must do for reputation management is link building. Because the negative press jostled its way to the top of the SERPs through link building, before that right keywords should also be selected, you should not go with your existing key words; you can follow the same procedure for positive press as well. It is an SEO ace in the hole, and it should be a major part of any SEO plan . To neutralize the negative press, build links to optimize brand and product names.

by: Sarvesh Bagla

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