Building Social Media Presence In Contractor Marketing

High page ranking social networking sites are becoming so popular that they are visited by a lot of people all over the world

. Marketing experts find this to be a very good point to start with an intangible marketing approach. The more people there are the higher will the market be.

The most basic strategy that a contractor may do is to create a profile and invite as many subscribers as can be. This is the easy part since the people behind the page could just invite, share, and tag the links to the product site to others. However, this has not been accounted to be an effective strategy. Marketing analysts say that by doing this, the prospect is even driven away from clicking the link to the product.

Social media networking sites are originally built for public entertainment not really for sales and marketing purposes. People who are into such sites are there to enjoy their time, not to do business. So when a marketing agent keeps on sending links as if it was just blisters being thrown away, the possible leads will be annoyed and that can put an end to all chances of selling.

In contractor marketing, for instance, a contractor company who built a social networking page has to establish a personal relationship towards the leads. Marketing experts advised that it should be started with building rapport first and talking to the prospects about personal things rather than jumping directly into the sales pitch. This will also give the chance to the marketing agent to qualify which leads are possible prospects.

Once these contractors leads are already qualified, there is already a time for the sales pitch to be delivered. It is now the time where the agent has the avenue to send out product links and promote the product direct over these social networking sites without being bugged down. This type of marketing had been proven to be effective because there are already a lot of marketing promotional pages rampant in social networking sites.

However, it should not be missed out that this contractor marketing strategy could only be efficient if the social media site is good enough to appeal to the target market. It is also important that these pages are optimized and visible in search engines. To this, the web development and optimization aid of site developers are highly regarded.

by: KevinBeamer

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