Building The Most Attractive Links For Your Customers

There are many aspects of web design that factor into your website marketing as well and one of the most important is link building

. While link building does help direct traffic to your website by improving your overall search engine ranking, there are both good and bad ways to go about using this marketing tool.

Logical hyperlinks within your site content that occur through the regular text are the most efficient and effective ways to incorporate them. The alternative process of including unknown hyperlinks for the sake of raising the position of the website on internet searches sometimes causes dire effects. Customers can become confused and they may not want to return to your site. The easy way out, in the end, does not help your website.

Think about which links are the best ones before you integrate them in your pages. Be selective and choose companies and people you know are reputable to link to so you know exactly what your visitors will experience. Remember: focus on eliminating any confusion so you keep your customer visiting. Return visits are crucial to a web business and the way you place your links on your pages affects this.

It is tempting initially to want to incorporate as many links as possible so you drive traffic to your site. This is not actually efficient, though, and does not accomplish what you think it will. Redirecting your customers to other sites will prevent them from staying interested in the products, services, data, information or whatever you have on your site. It is, therefore, critical to place hyperlinks carefully. If you think of them as traffic redirectors then you get the idea. You want to keep repeat customers, so take care in including too many exterior hyperlinks. Your visitors should want to remain on your pages and within your website, rather than somewhere else.

Linking to websites that loosely relate to what you are selling but that actually don't sell stuff themselves is in fact your best bet. However, they could be linking in with other vendors in your field and this can create some customer confusion. The best links are those that enhance your user experience without creating confusion.

by: Steve Smith

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