Also, you have to put a little creation into promoting your download
. Clarify and expand on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors are too lazy to take the time to download it because most of their downloads just sit on the hard drive collecting virtual dust. It is for that reason how it is important to show your visitors why they should download your freebie.