Bulk Sms An Innovative Marketing Tool

Gone are the days of conventional marketing

Gone are the days of conventional marketing. You must have heard of the modern tools of marketing such as web marketing, email marketing, social media marketing, and online marketing. In this IT run age, innovations are always afoot. The recent buzz in the marketing world is now SMS marketing. The vast number of cell phone users and huge growth in this sector has made SMS marketing as very fast and effective marketing medium today. The good thing about this tool is its easy implementation and cost effectiveness. Besides, it is easy to read, and reverse hence has greater conversion rates than any other media. Another important factor of SMS marketing is that it can be targeted to focus customer group differentiated upon age, gender, profession or any other parameter too.

The development in mobile technology has made it possible for its users to access internet in real time manner, chat or call easily to anyone at very minimum cost. If you transmit your message through email, chances are it will be delivered in the spam folder of the receiver or, by chance it got delivered in the inbox, it can be deleted without reading. But in SMS are always delivered in the inbox and most often are read before deletion. In case your offer is really attractive to the user, you might receive instant response on phone or your website. Therefore this technology is faster and more effective than any other medium of marketing available today.

There are many bulk SMS providers in India offering SMS short code facility to the buyers. The short code facility makes it easier for the recipient to respond. They only have to return their confirmation or message on 4 or 5 digits number instead of long 10 or 11 digits normal mobile numbers. Besides, you do not have to bother where to find prospective customers / buyers and how to send SMS to them. The SMS service providers do it all for you. They always maintain updated list of mobile users with options to filter it geographically, or demographically. Therefore you can give them a criterion for your prospective customers and your message will get delivered to that particular group only. For example if you are selling internet plans, your prospective customers are people between age of 16 and 35. You can further filter this group by specifying if you need to convey your marketing message only to the college goers, or for working professionals and business persons. The service provider will let you know how many subscribers are there matching to your specified criteria and accordingly your cost of bulk SMS will be decided. Once you confirm the SMS deal, your message will be transmitted to the selected subscribers instantly.

Before using any bulk SMS deal, you should have your plans ready to handle the sudden rise in traffic efficiently. If you fail to satisfy the incoming calls and messages at the right time, you might lose the prospects. You can find attractive SMS deals in India online too.

by: Ronit Singh

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