Bulk Sms Marketing Strategies Best For Customer Retention

With online software for sending bulk sms texts to new and existing customers it could not be easier to communicate with customers in this way

. Using this methodology there is no longer a need for businesses to manually input customer numbers in or to use phones to send marketing information.

Online SMS sending also means that you can track the success of the campaign through monitoring open and click through rates and also gives you the ability to target different types of customers with relevant messages. The ease of these systems means that you can get your message across to a high volume of recipients almost immediately.

Communicating to customers in such a way makes it more likely that it will be read than if sent via post or electronic mail, as these methods are often ignored whereas text messages received on phones are almost always opened. With over 80% of UK adults owning at least one mobile phone (with that figure rising all the time) and over 95% of all text messages received being read, the figures speak for themselves.

If sent to an existing customer text communication also makes it seem more personal than an email or postal communication, and these messages can be used in a variety of ways. When you first receive a customer it is important to ask them to subscribe to text messages in order to maximise the relationship. Once they are subscribed you can continue your communication with them by offering them exclusive offers or vouchers that they can only obtain through SMS communication.

This is a strong call to action and can result in repeat business and greater website views; text communication can also help to foster customer loyalty through the use of appreciative texts, whether with a call to action or not. Sending appreciation in this personal manner will make the recipient feel they have a vested interested in the company, and vice versa, making them feel a valued customer.

The result of retaining customers in this way is an increase in sales and therefore profits, with the added benefit of it not costing a great deal to begin with. bulk sms service are an affordable form of marketing, making them accessible to all and therefore particularly attractive to SMEs. What's more, the little time that is required to send the information frees up time for other business activities, resulting in even greater profits.

by: Jassica Thomson

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